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How Much Is Your Tweet Worth?

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Do you believe that every tweet has a price tag? If so, how much is a person’s tweet worth?

Let’s use Charlie Sheen in this ABC News video as an exceptional example. He recently signed up a Twitter account. The number of his followers reached 1 million within 6 days and passed 2.5 million by now! Internships.com paid Charlie Sheen to endorse the website on Twitter and received more than 100,000 hits after his tweet. Even though the amount of how much Internship.com paid to Charlie Sheen remains a secret, there must be a high price tagged with this tweet. As suggested in the video, the value of a tweet can be determined with the following formula:

(Number of Followers ÷ 27) × $51.28 ÷ Number of Tweets

Using this formula, Lady Gaga’s tweet is worth almost $2.6 thousand and Charlie Sheen’s tweet is worth more than $5.1 thousand. My tweet? Actually, it is worth more than I thought. I could earn 22 cents every time when I tweet. Once again, I have to admit that Twitter is a very powerful tool for both customers and businesses (i.e. customer complaints and B2C communications).

How much is your tweet worth? Are you willing to pay a celebrity to tweet about your business? If so, what criteria will you use to select the “right” celebrity for endorsing your brand and products on Twitter? How do you determine the value of a celebrity’s tweet?

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Comments

  1. EHernandezMarch 16, 2011 at 5:44 PM

    I do not have a twitter, so I am missing out on this new "easy money" scheme. It is undoubtedly true that twitter is a great website to use for marketing as well as marketing through celebrities. Twitter'ers follow celebrities on twitter so they can easily feel connected with the celebrities they are following. Twitter allows fans to go inside the lives of celebrities and "follow" them 24/7, so that they can see what their favorite celebrities are really like away from Hollywood stages and cameras.

    This celebrity to fan connection creates potential marketing schemes that are a lot more personal than ads or commercials. For Example; If a celebrity endorses a product via twitter, most likely it will seem like that celebrity actually has genuine feelings for the product they are endorsing, Opposed to a celebrity endorsing a product via commercial (in which it is obvious they are acting and being paid to sell the product). Twitter is a lot more personal than commercials, so viewers/users take messages and information differently than they would if they were watching television. This new way of personally endorsing products is a relief from the typical scripted ads and commercials we are use to seeing.

    This bring up a very good question….how much is a celebrities tweet worth? I believe it all depends on how many twitter followers the celebrity has, as well as the celebrity’s current Hollywood status and relationship with fans. If the celebrity does not have strong followers in real life, the amount of followers they have on twitter does not really matter. In addition to number of followers and Hollywood status, the value of a tweet should be based on the product the celebrity is endorsing and how they are actually endorsing the product.

    Seeing that twitter is a $10 billion company and is still growing, its safe to say you can expect to see more advertising and endorsing via twitter

    - Eric Hernandez

    ReplyDelete
  2. AnonymousMarch 25, 2011 at 9:09 AM

    Although I am not too familiar with the Twitter world, nor do I have a Twitter account, it is amazing how is can be used as a place to market. This blog post brought its useful nature to my attention, while before I simply had no use or interest in it. I would definitely pay a celebrity to endorse my company or product. I see it as the billboard or T-shirt of the cyber world. Of course, as in any endorsement you want the right person, or in this case celebrity, to market your company or product. I would probably pick a celebrity that appeals to the same crowd that I am targeting, and who represents the same things whether it be morals, fun, or popularity.
    As the world is favoring technology, and newer and newer technology is being invented, companies have to keep up with the times to market effectively. Twitter is a great way to do just this.

    Ellen Bobich

    ReplyDelete
  3. UnknownJune 18, 2012 at 1:05 PM

    It's really informative blog post. I love it..Thanks for sharing it dear.

    Human Resource Management

    ReplyDelete

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