Skip to main content

Text Messages That Teach: A Great Example of Entrepreneurship in the Mobile Device Market

When Steve Jobs unveiled iPad 2 yesterday, I felt Apple deserves some credits for its contributions to today’s vivid mobile device market. Because Apple allows people to transform their ideas into cell phone apps (followed by Google’s Android), mobile devices become smarter and more personalized; many app developers also become entrepreneurs and/or millionaires.

Gabrielle Blue (2011) reported another great example of starting a business in the mobile device market. Breanden Beneschott, a Princeton senior, started a “text-message test-prep subscription service” after he helped his sister study organic chemistry by answering her questions via text messages. It turned out that text-messaging became a very effective tutoring method for his sister. Then, he founded smsPREP, where students pay $19.99 a month and receive interactive study questions according to the students’ busy schedule. At this point, smsPREP provide text-messaging tutoring service of SAT, ACT, GRE, and MCAT. Breanden plans to include GMAT questions and games soon, with an ultimate goal to open up this system for people who want to create their own exams.

I like Breanden’s idea and feel he responds to the mobile trend really well. However, I don’t see a huge difference between this text-message test-prep service and those text-prep apps on smart phones. I noticed that Corporate America has introduced cell phone apps in employee training. I wonder if schools should start developing tutoring tools or teaching students with text messages and/or cell phone apps. If you are student, how do you like the idea of learning via text-messaging or playing games? If you are asked to create a wish list for new cell phone apps, what do you wish for?

References:
Blue, G. (2011, March 1). Text messages that teach. Inc.com. Retrieved on March 3, 2011 from http://tinyurl.com/LinchiKwok03032011
Picture was downloaded from http://www.thetechbrief.com/ via http://tinyurl.com/LinchiKwok03032011P

Comments

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process.   The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix.     The empirical study about 7 Ps of home-sharing services   Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term.   Social media game strong   During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated  “Customers are going to come back...And if you allow your competitors to reengage with the guests before