I am in University of Maryland, College Park this week for the 2011 International Conference on Social Computing, Behavioral-Cultural Modeling, & Prediction (SBP11) Conference. The Conference is nice to call those attendees without computer science background like me the “domain experts” because we bring our domain knowledge (hospitality management in my case) to the field.
Stay tuned for SBP11 Day 2. Dr. Bei Yu and I co-authored a paper entitled Toward Predicting Popularity of Social Marketing Messages in this conference, which will be presented in Day 3.
Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe