I am in University of Maryland, College Park this week for the 2011 International Conference on Social Computing, Behavioral-Cultural Modeling, & Prediction (SBP11) Conference. The Conference is nice to call those attendees without computer science background like me the “domain experts” because we bring our domain knowledge (hospitality management in my case) to the field.
Stay tuned for SBP11 Day 2. Dr. Bei Yu and I co-authored a paper entitled Toward Predicting Popularity of Social Marketing Messages in this conference, which will be presented in Day 3.
In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term. Social media game strong During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated “Customers are going to come back...And if you allow your competitors to reengage with the guests before