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2017 hotel trends: Some indications from AHLA 2016 Lodging Survey

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Recently, the American Hotel and Lodging Association (AHLA) and Smith Travel Research (STR) released the "2016 Lodging Survey." The goal of this biennial survey is to provide a current and comprehensive understanding of hotel operations, with the possibility of identifying the critical travel trends heading into 2017.
The survey covers a wide range of areas. I highlighted the key findings from the survey on Multibriefs.com, but here is a brief summary:

Technology

#Hotel #Trends http://bit.ly/112216 
  • Almost all hotels across various chain scales (from luxury to economy hotels) adopt central reservation systems (94-100 percent).
  • More hotels are using mobile apps for customer service, including checking-in into a hotel. 
  • 98 percent of hotels offer high-speed in-room internet service with wireless access, with fewer hotels charging for the service. 
  • Fewer hotels are using social networking sites for marketing purposes, dropping from 93 percent in 2014 to 87 percent in 2016.
Additional discussions for consideration:

Sustainability

  • A substantial increase in the number of hotels using high-efficiency/LED lighting.
  • 94 percent of hotels offer a towel/linen reuse program.
  • 47 percent of hotels participate in an amenity-recycling program.
  • A record number is set by the hotels using energy management sensors in rooms.
Additional discussions for consideration:

In-room amenities

  • A downward trend shows fewer hotels are offering shower-only rooms.
  • Only 10 percent use shower shampoo/conditioner dispensers.

Guest services

  • 85 percent of hotels that are located at an airport location provide complimentary airport shuttle service.
  • 62 percent of hotels offer complimentary breakfast — 80 percent among upper-midscale hotels, 96 percent among midscale hotels and 81 percent among economy hotels.
  • The percentage of hotels that provide room service dropped to 22 percent, but at the same, 21 percent offer alternatives to traditional room service.
  • 34 percent of hotels charge a fee for checking out one or more days early.
Additional discussions for consideration:

Property offering

  • 55 percent of luxury hotels and 25 percent of independent hotels have music/entertainment/nightclubs, much higher than other categories.
  • Large meeting space (over 10,000 square feet) is usually found in luxury, upper-upscale and independent hotels.
  • More hotels are offering free parking service, increasing from 72 percent in the previous survey to 85 percent this year.
Additional discussions for consideration:

Safety and security

  • 86 percent of hotels installed surveillance cameras in the lobby, the highest number ever.
  • Additional discussions for consideration:
Will you be able to see the 2017 hotel trends from this report? Please share your thoughts with us, as I share mine under "additional discussions for consideration."
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