Skip to main content

Will a Company’s Technology and Social Media Strategies Influence Your Purchasing Decisions?

Image
By
I, as a customer, just had a bad experience with Delta Airlines. Yet, I talked about Delta several times in this blog because Delta is leading the industry in implementing social media and new technologies in operations. For example, travelers are able to buy flight tickets on Delta’s Facebook page. Delta also uses Twitter to respond and solve travelers’ complaints. More recently, the airline installed 200 iPads at JFK, allowing travelers to order food or drink, or just “entertain themselves” with this gadget. After an order is placed, a server will deliver the food to travelers who are waiting at the gates.

Now that you have heard all these updates of Delta Airlines, do you want to try these new services? Are you more willing to fly Delta? What is Delta’s return on investment? Furthermore, I wonder if consumers will change their impressions to a company, such as Delta Airlines, or even their purchasing decisions because of a company’s technology and social media strategies.

References:
USA Today: http://tinyurl.com/linchikwok11222010
Picture was downloaded via http://tinyurl.com/linchikwok11222010P
Labels:

Comments

  1. Dominique JohnsonDecember 2, 2010 at 12:05 AM

    I feel that as a consumer who has had bad experiences with Delta Airlines, their recent implementations of social media strategies will not change how I view their service. Many of today's consumers act on first impulse, they see a new product and want to purchase it just because it is suiting to the eye. Delta Airlines' service is much more than iPads in JFK and being able to book your ticket through their Facebook page.
    I feel these are just strategies to attract customers with the latest technological advances and because consumers act on impulse they would probably be more likely to fly Delta just based on these new services being offered. It seems that more and more companies are using social networks to communicate with consumers and make them feel as if companies are now caring more about their opinions. I personally will not be one of consumers taking part in Delta's new social media practices because their overall service over shadows their simple additions of the latest gadgets.

    ReplyDelete

Post a Comment

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

By
Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with
4 comments
Read more

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

By
Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P
25 comments
Read more

Besides helping the environment, what other benefits can restaurants see from green food packages?

By
Restaurant curbside pickup evolved from the old-fashioned takeout service and has gained momentum since COVID. Restaurateurs embrace the concept, and consumers want it. Curbside pickup will remain an essential restaurant distribution method even after the pandemic. Do off-premises restaurant services add a burden to the environment? The surge of restaurant off-premises services (curbside pickup, takeout, or delivery) could harm the environment because many retailers use food containers and packages made of plastic for one-time usage. Research shows that our world populations produce 130 million tons of single-use plastic a year (including more than food packages here), but in the U.S., only 8% of all plastic products get recycled. Some restaurants have begun using more sustainable materials in food packaging (e.g., disposable containers). Their efforts deserve a round of applause! Nevertheless, it is unclear if their good deeds can also bring them monetary rewards. For example, can gr
5 comments
Read more