Social-Media Job Search Tactics

There are many successful stories about how people launch their careers with social media tools. If job seekers want to find a job through social media, they need to be aware of the “social networking” and the “communication” aspects of these tools. To be more specific, a job seeker may consider the following tactics:

1. Build a network with industry experts, professors, co-workers, references, people who share the same interest, and people met in professional occasions.

2. Understand his/her personal brand. In other words, for what does s/he wants to be known?

3. Search his/her name at Google and see what people at Google say about his/her personal brand. Creating profiles at LinkedIn, Google, Facebook, Twitter, YouTube, blog, and virtual communities (i.e. The Wall Street Journal Online, The New York Times Online, and Inc.com).

4. Be “sociable” in social media by joining professional organizations/groups or adding/following the industry professionals.

5. Communicate in the Internet with consistent messages of his/her personal brand by actively participating in online forums and offering valuable and constructive suggestions/comments.

6. Always use his/her name or his/her personal brand when creating online profiles or posting discussion, comments, pictures, and videos online.

7. Cross-reference every social media profile a person has.

Within this blog, relevant discussions can also be found about online reputation (ABC News video), managing online reputation (Fox News video), and reboot a person’s bad online reputation (ABC News video). Do you have any successful stories to share with us? What are they? What additional suggestions do you have?

References:
Picture was downloaded from Biojobblog.com via http://tinyurl.com/linchikwok11032010P

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United Airlines pushes economy-class travelers away with a new frequent flyer program

United Airlines just revealed massive changes to its MileagePlus Program. How much a traveler spends on the tickets is the only thing that matters in the airline’s new frequent flyer program.

Not long ago, United quietly switched from a distance-based reward program to a fare-based frequent flyer program. Since 2015, people earn mileages based on how much they spend on the air tickets instead of how far they fly.

For example, I typically earn about 4,000 reward miles for a round-trip ticket between Los Angeles and Asia, even though the distance of the trip usually ranges from 10,000 to 12,000 miles. Nevertheless, the distance I fly still matters because it will be counted towards the “qualified miles” for elite status.

Now, the airline wants to take a big step further to (only) reward those top-spending travelers as their elite customers.

The terms used in the current MileagePlus Program

There are four elite statuses in the United Airlines MileagePlus Program, including Premier Silver, …

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STR is the leading data analytics provider for the lodging industry. Since its debut in 2015, the STR Student Market Study Competition (the STR Competition hereafter) has received significant attention from the hospitality programs around the world.

This year, over 20 students from the Collins College of Hospitality Management at Cal Poly Pomona traveled to NYC for HX 2019. Moreover, six of them also participated in the STR Competition for the first time.

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Want a job at McDonald’s? Now, it is as easy as talking to Alexa

McDonald’s Corporation introduced the world’s first voice-initiated job application process called McDonald’s Apply Thru. Now, job seekers can initiate the job application process through McDonald’s Apply Thru by taking to either Alexa or Google Assistant.

How McDonald’s Apply Thru works
The job application process begins with the applicants saying:
“Alexa, help me get a job at McDonald’s.”
or
“Google, help me get a job at McDonald’s.”
Then, the job applicants will need to answer a few basic questions, including their name, job of interest, and the location where they want to work.
Afterward, the job applicants will receive a text message with a hyperlink that will take the applicants to continue the rest of the application process.
Where McDonald’s Apply Thru serve
McDonald’s Apply Thru is now available in nine countries, including the U.S., U.K., Canada, Australia, France, Germany, Ireland, Italy, and Spain. It will be made available to other countries in the coming months.
Why McDona…

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Linchi Kwok, Ph.D.

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