Social-Media Job Search Tactics

There are many successful stories about how people launch their careers with social media tools. If job seekers want to find a job through social media, they need to be aware of the “social networking” and the “communication” aspects of these tools. To be more specific, a job seeker may consider the following tactics:

1. Build a network with industry experts, professors, co-workers, references, people who share the same interest, and people met in professional occasions.

2. Understand his/her personal brand. In other words, for what does s/he wants to be known?

3. Search his/her name at Google and see what people at Google say about his/her personal brand. Creating profiles at LinkedIn, Google, Facebook, Twitter, YouTube, blog, and virtual communities (i.e. The Wall Street Journal Online, The New York Times Online, and Inc.com).

4. Be “sociable” in social media by joining professional organizations/groups or adding/following the industry professionals.

5. Communicate in the Internet with consistent messages of his/her personal brand by actively participating in online forums and offering valuable and constructive suggestions/comments.

6. Always use his/her name or his/her personal brand when creating online profiles or posting discussion, comments, pictures, and videos online.

7. Cross-reference every social media profile a person has.

Within this blog, relevant discussions can also be found about online reputation (ABC News video), managing online reputation (Fox News video), and reboot a person’s bad online reputation (ABC News video). Do you have any successful stories to share with us? What are they? What additional suggestions do you have?

References:
Picture was downloaded from Biojobblog.com via http://tinyurl.com/linchikwok11032010P

Comments

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term. Social media game strong During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated “Customers are going to come back...And if you allow your competitors to reengage with the guests before

The repositioning of Ten Ren’s Tea Time (by Eddie Long)

Ten Ren’s Tea was founded in 1953 and now operates one hundred retail stores globally, providing the finest teas to their loyal customers worldwide. Ten Ren’s combines modern technology and traditional methods when processing tea leaves to provide customers with the highest quality tea that aids in improving the quality of life and health for their customers. Ten Ren’s Tea Time, the restaurant, has a total of nine locations in the Southern California area. New Image: Ten Ren’s Tea Time recently changed its logo, as shown below. We can say that the marketing team wanted a change of the company’s logo to regain customer’s attention and regain their sales. Just like they changed their logo, they also updated the website to fit the new theme. Their website appears more modernized than their previous design s, which can attract potential customers and returning customers. The company wanted to show its target market that they know what customers want and can accommodate any customer’s

Do you know where your prospects hang out during the #DeleteFacebook movement?

Facebook used to the cool place where everybody hangs out. Not long ago, Facebook was ranked the most visited website in the world , and the website where Americans spent the most time. Facebook page then became the most popular social media platform for business-to-consumer communications among various types of organizations. In recent years, however, Facebook faced several backlashes toward the platform’s data privacy practices and its CEO. Facebook is experiencing some challenges of maintaining its popularity among internet users, some of whom even call for a #DeleteFacebook movement . I myself, also notice a shift in my teenaged students’ interest in Facebook, even before the #DeleteFacebook backlash. So, if Facebook is no longer the cool place where everybody hangs out, which social media platforms can we use to communicate with our prospective consumers? The most popular social media platforms among U.S. teens According to a 2018 Pew Research Center report

Linchi Kwok, Ph.D.

Search This Blog