Skip to main content

Eat and Tweet: An CNN News Vedio

Today’s CNN News video reinforces the idea that Twitter has become a critical business tool for restaurants. When people tweet about what they eat and what they think about the service, they communicate the bad and the good of a restaurant with their powerful network instantly. Traditional media, such as newspaper reviews, do not allow instant B2C and C2C communications and thus cannot compete with Twitter or other social media tools. The goal of using social media, of course, is to encourage customers to tweet about the good and to respond to the bad in a timely manner. Congratulations to those restaurants who have already communicated with their target customers in social media. For those who have not, what stops you from adopting a social media strategy?

Comments

  1. Twitter has become a very resourceful way for businesses to get their good ratings around through a social media site. When a tweeter post a good rating about a restaurant or certain foods they ate its great because it opens the public up to even more places to eat that they will possibly love the same way you did. Restaurant owners will definitely benefit from it because they will increase their profit and gain that popularity that most places strive for in the hospitality business. Once you become the buzz in town your sure to have a flock of customers coming your way. The down side about it is that the tweeters reviews can either make or break your business. Restaurant owners and other tweeters who read those comments might take them to heart and they can do much damage to their business. If a tweeter gives your restaurant an excellent review than your set but if your ratings come out bad that can be a vital breaking point that will turn potential customers away. A different aspect of it is that a bad tweet can come from an angry or unsatisfied customer who can cause a good amount of trouble for you especially if you are a new restaurant and sometimes even if your restaurant is great. All it takes is one mishap that could have changed that one tweeters perception of your service and can continue a chain reaction to other tweeters also.

    ReplyDelete
  2. Good point. The key is to provide prompt attention to the tweets and address complaints/problems in a timely manner. One important tactic of using Twitter is to let your audience know how soon you handle a complaint or issue. Sometimes, showing how soon and how a restaurant takes care of the customers could be as important as showing off the positive feedback. What do you think?

    ReplyDelete
  3. I agree with you, Linchi. It is so important to respond to the good and the bad in a timely manner. People want to know that they are valued, and that you are really listening to what they have to say. If it was all good feedback, it would seem fake. One or two negative comments make you more human and real. No one is perfect and as long as the good significantly outweigh the bad, I think you are in good shape.

    ReplyDelete

Post a Comment

Popular posts from this blog

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term.   Social media game strong   During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated  “Customers are going to come back...And if you allow your competitors to reengage with the guests before

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process.   The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix.     The empirical study about 7 Ps of home-sharing services   Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace

Will Amazon’s new palm recognition become the next popular biometric technology?

Amazon recently introduced a  new biometric payment device , Amazon One, in two of its Go stores in Seattle. Shoppers can now enter and pay at cashier-free  Amazon Go  stores by scanning their palms. The company opened its first Amazon Go store in Seattle to the public in  January 2018 . Currently, Amazon operates  21 Go stores  in Chicago, New York, San Francisco, and Seattle, with five temporarily closed. Unlike a typical grocery store, Amazon Go offers grab-and-go, ready-to-eat snacks, breakfast, and lunch options for shoppers. Shopping at Amazon Go can be as easy as walking in and out of the store. After consumers download the Amazon Go app and link the account with a form of payment, they can: Walk into the store by scanning the Amazon Go app. Grab the items wanted. Walk out of the store. Be charged through the Amazon Go app. How Amazon One works Amazon One  works similarly to the Amazon Go app. To  sign up , shoppers will need a credit card, a mobile number, and of course, their