When I had a complaint, I often went to managers because I believed they were empowered to do “whatever they can” to satisfy me. This is not the case anymore. The most attention a person can get is to complain on Facebook or Twitter. In June, we discussed why hotel guests need to complain via social media. In September, we shared a relevant news article about how much attention restaurants pay to those complaints found on Facebook or Twitter. Today, I am going share another Wall Street news video about how travelers may get better results from their complaints about airlines --- people might have received a “NO” from a real person on the phone, but they got a “YES” after they tweeted. Did you have similar experience? Now that you know the trick, what will you do the next time when you experience a problem?
In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term. Social media game strong During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated “Customers are going to come back...And if you allow your competitors to reengage with the guests before