Trends on Mobile Devices: An Observation at the 16th Graduate Conference in Hospitality and Tourism

Last June, I discussed the importance of cell phones in business after I attended the 62nd Annual SHRM Conference and Exposition. On Jan 6th and 7th, I attended this year’s Graduate Education and Graduate Student Research Conference (Graduate Conference) in Hospitality and Tourism. I was glad to find two research studies about mobile phones: one proposal discusses mobile apps and their effects on brand awareness and brand loyalty; the other study examines the role of mobile apps in addressing tourists’ information needs.

I actually feel mobile devices deserve more research attention from the academia because I expect that mobile devices will become the next wave of business trends. For this Graduate Conference, I flew Continental and used the IAH Airport. I was surprised to find out that I can now fly with paperless boarding passes at IAH. Not long ago, Continental introduced “mobile boarding passes” that allows travelers to check in at the security checkpoint and board a flight at the gate with their mobile devices (as shown in the embedded AP News/YouTube video). Even though Continental only provides this service in about 55 airports at this point, the airline has recorded more than 4 million times of travelers using “mobile boarding passes.” It seems that mobile devices can be used for almost everything in everywhere, isn’t it?

How important do you see mobile devices in today’s and tomorrow’s business? What research about mobile devices could be important to business as well as to academia?


References:
Go Mobile. (January, 2011). Continental. p. 70.
The YouTube video was shared via http://www.youtube.com/watch?v=0kG65WWS_w0.

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