Probably because of a long-lasting recession, coupons have come back to life, but in a different way. Online discounters like Groupon are very popular. According to the Fortune Magazine, Groupon has grown from 37 to 7,100 employees within 21 months. Ironically, this Internet/mobile discounter does not rely on the “net” to support the company’s dramatic growth. Then, what channels does Groupon rely on in talent acquisition?
The answer is employee referrals. Groupon uses internal recruiters, hiring managers, and social media tools such as Twitter and LinkedIn. “About 40% of new hires come from employees.” When employee referrals are so important these days, job seekers had better know how to leverage the power of their social network. So, forget about what you can do for a minute, my question for job seekers today is: Do you know the right person who can help you get a job?
Facebook used to the cool place where everybody hangs out. Not long ago, Facebook was ranked the most visited website in the world , and the website where Americans spent the most time. Facebook page then became the most popular social media platform for business-to-consumer communications among various types of organizations. In recent years, however, Facebook faced several backlashes toward the platform’s data privacy practices and its CEO. Facebook is experiencing some challenges of maintaining its popularity among internet users, some of whom even call for a #DeleteFacebook movement . I myself, also notice a shift in my teenaged students’ interest in Facebook, even before the #DeleteFacebook backlash. So, if Facebook is no longer the cool place where everybody hangs out, which social media platforms can we use to communicate with our prospective consumers? The most popular social media platforms among U.S. teens According to a 2018 Pew Research Center report
“Location, location, location.” Location is often perceived as the most important factor when people assess the value of a home or property. In the lodging industry, location is an essential attribute of a property and can significantly affect a hotel’s financial performance. Airbnb and the broader home-sharing businesses represent a new form of lodging products. Location is also a significant, influential factor that affects travelers’ purchasing decisions of a home-sharing stay. Recent research suggests that Airbnb listings are usually found in such popular locations as tourist attractions and points of interest. When more Airbnb listings are located in the same neighborhood, the competition will become more intense. Intense competition can be harmful to businesses, especially when they enter a price war. If that’s the case, why would Airbnb hosts choose to operate their short-term residential rental businesses in the neighborhood with oth
Cal Poly Pomona students placed second at the STR Student Market Study Competition I was in New York City (NYC) over the Veterans Day weekend for the HX: The Hotel Experience 2019 , one of the most important trade shows in the lodging industry . Similar to last year’s trade show , the HX 2019 also entailed four components, including HX: The Marketplace, HX: The Conference, Boutique Design New York, and the STR (Smith Travel Research) Student Market Study Competition. STR is the leading data analytics provider for the lodging industry. Since its debut in 2015, the STR Student Market Study Competition (the STR Competition hereafter) has received significant attention from the hospitality programs around the world. This year, over 20 students from the Collins College of Hospitality Management at Cal Poly Pomona traveled to NYC for HX 2019. Moreover, six of them also participated in the STR Competition for the first time. In the end, the Cal Poly Pomona team