Probably because of a long-lasting recession, coupons have come back to life, but in a different way. Online discounters like Groupon are very popular. According to the Fortune Magazine, Groupon has grown from 37 to 7,100 employees within 21 months. Ironically, this Internet/mobile discounter does not rely on the “net” to support the company’s dramatic growth. Then, what channels does Groupon rely on in talent acquisition?
The answer is employee referrals. Groupon uses internal recruiters, hiring managers, and social media tools such as Twitter and LinkedIn. “About 40% of new hires come from employees.” When employee referrals are so important these days, job seekers had better know how to leverage the power of their social network. So, forget about what you can do for a minute, my question for job seekers today is: Do you know the right person who can help you get a job?
In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term. Social media game strong During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated “Customers are going to come back...And if you allow your competitors to reengage with the guests before
The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process. The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix. The empirical study about 7 Ps of home-sharing services Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace
It’s no secret that the hospitality industry has been hit hard with the current pandemic we are dealing with. From vacant hotel rooms to empty restaurants, sales have plummeted since the outbreak of Covid-19. Some businesses, especially small, are barely surviving. While we are all required to abide by the stay-at-home order that the government placed, the hospitality industry is considered essential. We are the ones that provide shelter and food for individuals. Let’s take a look and see what our industry has done to help market themselves and stay in business during this unpredictable time. Due to the stay-at-home order and people being cautious, people are not taking vacations or staying at hotels for that matter. Hotels are one sector of our industry that got hit the worse. Most hotel sales have dropped at least 50% and many of them decided to shut their doors. We all know how expensive it is to operate a hotel from paying employees to electricity. There are so many things that