What We Wear Matters!

I am a firm believer that what we wear and how we handle ourselves matter in many occasions. I even talked about the importance of dressing business attire at work (also business casual during the summer). I, however, must confess that I feel somewhat surprised when reading George Hobica’s discussion on USA Today.

According to George, wearing a nice suit got his friend and him an upgrade from the economy-class all the way to the first class when they flew. None of them have elite status of the airlines; the planes were not even full. When everybody else is charged extra fees for a couple inches of extra leg room or an aisle seat, how come they are so “lucky” to get upgraded? Here is what the gate agent said according to George’s direct quote: “our station manager noticed how well dressed you were and told me to upgrade you.”

So, what do we learn from this story? Are we getting another good excuse to shop more? Or do we have to wear suit and tie all the time? Actually, my point is: what we wear and how we handle ourselves matter in all settings. The fact is human beings could be very judgmental at times. We can influence others’, especially strangers’, impression of us by taking good care of our appearance --- it may seem that I am using the impression management theory again. Well, let’s forget about the impression management theory. Do you sometimes feel good about yourself just because you are wearing a very nice dress?

References:
George Hobica (2011, August 10). Fly guy: Do well-dressed fliers get more perks? USA Today online
Picture was downloaded from NoHolidayNoLife.com

Comments

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term. Social media game strong During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated “Customers are going to come back...And if you allow your competitors to reengage with the guests before

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process. The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix. The empirical study about 7 Ps of home-sharing services Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace

The repositioning of Ten Ren’s Tea Time (by Eddie Long)

Ten Ren’s Tea was founded in 1953 and now operates one hundred retail stores globally, providing the finest teas to their loyal customers worldwide. Ten Ren’s combines modern technology and traditional methods when processing tea leaves to provide customers with the highest quality tea that aids in improving the quality of life and health for their customers. Ten Ren’s Tea Time, the restaurant, has a total of nine locations in the Southern California area. New Image: Ten Ren’s Tea Time recently changed its logo, as shown below. We can say that the marketing team wanted a change of the company’s logo to regain customer’s attention and regain their sales. Just like they changed their logo, they also updated the website to fit the new theme. Their website appears more modernized than their previous design s, which can attract potential customers and returning customers. The company wanted to show its target market that they know what customers want and can accommodate any customer’s

Linchi Kwok, Ph.D.

Search This Blog