Skip to main content

Science of Shopping: Do You Know You Are Being Watched?

We just talked about how mobile technology allows marketers to track consumers’ shopping routines last week. Today, we are going to revisit more tracking tools available for retailers/marketers. According this ABC News video, retailers can tell if a shopper like or dislike a product by two indexes: 

  • The “enthusiasm level” measured by the indicators of body temperature, motions, and heart rates
  • The “disagree score” with the aids of facial recognition technology. 

The goal of these marketers or retailers, however, is not to invade anyone’s privacy. Instead, it is intended to create a more pleasant shopping experience for consumers by tailoring to their preferences, habits, and budgets. What do you think of these tracking technologies?

video platformvideo managementvideo solutionsvideo player

Comments

  1. I feel this type of technology can be used for more sinister reasons and really do not enjoy the fact that secretly I am being watched, all in the name of marketing. Government, under the name of free enterprise, has invaded our lives enough already. I feel this is yet another intrusion at a much more personal level.

    ReplyDelete
  2. Thanks for sharing nice information.I have been looking information on the hospitality profession .This discussion has solve my concern to a great extent..I am very grateful.

    ReplyDelete

Post a Comment

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

Will restaurants of the future still need a dining room?

It does not seem the coronavirus is leaving us soon, although we have seen good   progress in developing the vaccine . In recent weeks, many places reported   a surge of new infected COVID-19 cases . Some even resumed   lockdowns   and the mask-mandate order, forcing restaurants to   shut down indoor dining   services again.     As a short-term remedy, restaurants immediately shifted their offering to   curbside pickup and delivery  services. Meanwhile, restaurants are testing new concepts to embrace the   contactless self-service  trend for the future. Here are some examples,     Chipotle opened its first digital-only restaurant     The new prototype, known as the   Chipotle Digital Kitchen , debut in Highland Falls, NY, earlier this month. Different from the traditional Chipotle restaurant, the Chipotle Digital Kitchen features:     A lobby designated for pickup services through off-premise orders.   A see-through kitchen, allowing customers to see, smell, and hear what is going on b

The 2020 hospitality and tourism trends that will likely stay in 2021 and beyond

The COVID-19 pandemic had made an unprecedented impact on the   global economy   in 2020. The good news is the long-waited COVID-19 vaccines will   soon become available . Let’s hope that the coronavirus will disappear soon as we enter the New Year.     Looking back before we look forward   At year-end 2019, I predicted a few   2020 trends   in hospitality, retail, and tourism businesses. For example, I recommended that we should pay special attention to the following areas:      A shifting focus on food delivery, sustainable food, and quick-casual restaurants. Using AI and facial recognition in service operations.   The threats from Google, Amazon, and Airbnb as a (potential, new) giant tourism enterprise in the market.   Investors’ growing interest in boutique retail stores and hotels. Customer loyalty issues as more travel companies adopted the dynamic pricing strategy even in their frequent traveler programs.   Safety issues during travel.     Certainly, the global pandemic was not