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Science of Shopping: Do You Know You Are Being Watched?

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We just talked about how mobile technology allows marketers to track consumers’ shopping routines last week. Today, we are going to revisit more tracking tools available for retailers/marketers. According this ABC News video, retailers can tell if a shopper like or dislike a product by two indexes: 

  • The “enthusiasm level” measured by the indicators of body temperature, motions, and heart rates
  • The “disagree score” with the aids of facial recognition technology. 

The goal of these marketers or retailers, however, is not to invade anyone’s privacy. Instead, it is intended to create a more pleasant shopping experience for consumers by tailoring to their preferences, habits, and budgets. What do you think of these tracking technologies?

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  1. GeorgeDecember 23, 2011 at 8:26 AM

    I feel this type of technology can be used for more sinister reasons and really do not enjoy the fact that secretly I am being watched, all in the name of marketing. Government, under the name of free enterprise, has invaded our lives enough already. I feel this is yet another intrusion at a much more personal level.

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  2. Cheap web hosting indiaDecember 28, 2011 at 2:03 AM

    Thanks for sharing nice information.I have been looking information on the hospitality profession .This discussion has solve my concern to a great extent..I am very grateful.

    ReplyDelete

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