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Science of Shopping: Do You Know You Are Being Watched?

We just talked about how mobile technology allows marketers to track consumers’ shopping routines last week. Today, we are going to revisit more tracking tools available for retailers/marketers. According this ABC News video, retailers can tell if a shopper like or dislike a product by two indexes: 

  • The “enthusiasm level” measured by the indicators of body temperature, motions, and heart rates
  • The “disagree score” with the aids of facial recognition technology. 

The goal of these marketers or retailers, however, is not to invade anyone’s privacy. Instead, it is intended to create a more pleasant shopping experience for consumers by tailoring to their preferences, habits, and budgets. What do you think of these tracking technologies?

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Comments

  1. I feel this type of technology can be used for more sinister reasons and really do not enjoy the fact that secretly I am being watched, all in the name of marketing. Government, under the name of free enterprise, has invaded our lives enough already. I feel this is yet another intrusion at a much more personal level.

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  2. Thanks for sharing nice information.I have been looking information on the hospitality profession .This discussion has solve my concern to a great extent..I am very grateful.

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