We just talked about how mobile technology allows marketers to track consumers’ shopping routines last week. Today, we are
going to revisit more tracking tools available for retailers/marketers.
According this ABC News video, retailers can tell if a shopper like or dislike
a product by two indexes:
- The “enthusiasm level” measured by the indicators of body temperature, motions, and heart rates
- The “disagree score” with the aids of facial recognition technology.
The goal of these marketers or retailers,
however, is not to invade anyone’s privacy. Instead, it is intended to create a
more pleasant shopping experience for consumers by tailoring to their preferences,
habits, and budgets. What do you think of these tracking technologies?
I feel this type of technology can be used for more sinister reasons and really do not enjoy the fact that secretly I am being watched, all in the name of marketing. Government, under the name of free enterprise, has invaded our lives enough already. I feel this is yet another intrusion at a much more personal level.
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