Skip to main content

iPad Tablet in Hotels? Are We Ready?

Several days ago, we discussed the impacts of iPhone Apps to hotel operations (http://linchikwok.blogspot.com/2010/01/how-will-iphone-travel-apps-change-our.html). On January 28, Apple introduced its newest innovation --- iPad Tablet. What does Tablet means to our business?

According to the suggestions of Terence Ronson at Hotel-Online.com, Tablet will be used to enhance hotel operations, such as the following:

1. “E-Reg” cards with signature capture will replace traditional registration cards;
2. E-menu with pictures will be used, and guests can read wine reviews with external links;
3. Housekeeper can capture maintenance issues and submit the maintenance request via Tablet;
4. Sales and Marketing staff can travel with Tablet for presentations and make reservations directly with Tablet.

These functions all sound great, but my question is how will Tablet really make a difference in operations? In fact, existing technology already allows us to capture guest e-signatures (e.g. when we sign our credit cards) or order foods on e-menus (you may watch the attached video for e-menus; I watched it more than one year ago). Of course, iPad looks very trendy and modern, but it is not cheap. Considering the benefits associated with the operation costs, I am not very optimistic of iPad’s future in hotel operations. The bottom line is why would a hotel use Tablet if it can be replaced by something else that is a lot cheaper?

Renee Oricchio expressed her concerns about Tablet at Inc.com. She questions whether the Tablet may become real popular among consumers. Why? The price could be a boundary. On top of that, users need to sign a two year contract with 3G service providers, and this two year commitment is not cheap either. I personally don’t expect any immediate effect from Tablet in the next couple years. Let’s wait and watch how Tablet may influence hoteliers and/or customers.

References:
Hotel-Online: http://hotel-online.com/News/PR2010_1st/Jan10_IPad.html
Inc.com: http://technology.inc.com/blog/2010/01/why_apple_tablet_may_bomb.html
Photo was copied from http://www.apple.com/
Video was downloaded from http://www.youtube.com/watch?v=dp-D7aHzr6Q

Comments

  1. I was very interested in this new fad of iPads as well so this article definitely grabbed my attention! I agree with you in many parts since there are already so much high-tech electronics out in the industry anyways, why spend millions of dollars to replace? Perhaps in a couple of years, the price of this gadgets will go down, and be affordable to many businesses to use. Then again, I'm sure another crazy electronic will come into place as well!

    ReplyDelete
  2. Thank you, Jessica. I agree. Even as a consumer, I will not replace my laptop with a Tablet yet.

    I checked the price at Apple.com a minute ago. The price seems reasonable:
    WiFi Access: $499 (16G), $599 (32G), & $699 (64G).
    WiFi & 3G: $629 (16G), $729 (32G), & $829 (64G).

    The listed price seems competable with laptops. We need to wait and see Tablet's performance. For example, battery life is important for laptops, but Apple had battery issues in some of their products before.

    ReplyDelete
  3. Kids would love it. And i like the idea of seeing the food. So much fun!

    ReplyDelete
  4. Review posted at NYTimes.com (April 25, 2010): Testing the iPad’s Trip-Worthiness - http://nyti.ms/ar2Fe0

    ReplyDelete
  5. Even cheap hotels will often increase their rates as they begin to book up.

    Rio Pousadas

    ReplyDelete

Post a Comment

Popular posts from this blog

United Airlines pushes economy-class travelers away with a new frequent flyer program

United Airlines just revealed massive changes to its MileagePlus Program. How much a traveler spends on the tickets is the only thing that matters in the airline’s new frequent flyer program.

Not long ago, United quietly switched from a distance-based reward program to a fare-based frequent flyer program. Since 2015, people earn mileages based on how much they spend on the air tickets instead of how far they fly. 

For example, I typically earn about 4,000 reward miles for a round-trip ticket between Los Angeles and Asia, even though the distance of the trip usually ranges from 10,000 to 12,000 miles. Nevertheless, the distance I fly still matters because it will be counted towards the “qualified miles” for elite status. 

Now, the airline wants to take a big step further to (only) reward those top-spending travelers as their elite customers.

The terms used in the current MileagePlus Program

There are four elite statuses in the United Airlines MileagePlus Program, including Premier Silver, …

Promoting student success in the STR Student Market Study Competition

I was in New York City (NYC) over the Veterans Day weekend for the HX: The Hotel Experience 2019, one of the most important trade shows in the lodging industry. Similar to last year’s trade show, the HX 2019 also entailed four components, including HX: The Marketplace, HX: The Conference, Boutique Design New York, and the STR (Smith Travel Research) Student Market Study Competition.  

STR is the leading data analytics provider for the lodging industry. Since its debut in 2015, the STR Student Market Study Competition (the STR Competition hereafter) has received significant attention from the hospitality programs around the world.

This year, over 20 students from the Collins College of Hospitality Management at Cal Poly Pomona traveled to NYC for HX 2019. Moreover, six of them also participated in the STR Competition for the first time.

In the end, the Cal Poly Pomona team won the 2nd Prize among the 25 competing colleges and universities. The other winning teams include Michigan State …

Want a job at McDonald’s? Now, it is as easy as talking to Alexa

McDonald’s Corporation introduced the world’s first voice-initiated job application process called McDonald’s Apply Thru. Now, job seekers can initiate the job application process through McDonald’s Apply Thru by taking to either Alexa or Google Assistant.

How McDonald’s Apply Thru works
The job application process begins with the applicants saying:
Alexa, help me get a job at McDonald’s.” 
or
“Google, help me get a job at McDonald’s.”
Then, the job applicants will need to answer a few basic questions, including their name, job of interest, and the location where they want to work.
Afterward, the job applicants will receive a text message with a hyperlink that will take the applicants to continue the rest of the application process.  
Where McDonald’s Apply Thru serve
McDonald’s Apply Thru is now available in nine countries, including the U.S., U.K., Canada, Australia, France, Germany, Ireland, Italy, and Spain. It will be made available to other countries in the coming months.
Why McDona…