Skip to main content

iPad Tablet in Hotels? Are We Ready?

Several days ago, we discussed the impacts of iPhone Apps to hotel operations (http://linchikwok.blogspot.com/2010/01/how-will-iphone-travel-apps-change-our.html). On January 28, Apple introduced its newest innovation --- iPad Tablet. What does Tablet means to our business?

According to the suggestions of Terence Ronson at Hotel-Online.com, Tablet will be used to enhance hotel operations, such as the following:

1. “E-Reg” cards with signature capture will replace traditional registration cards;
2. E-menu with pictures will be used, and guests can read wine reviews with external links;
3. Housekeeper can capture maintenance issues and submit the maintenance request via Tablet;
4. Sales and Marketing staff can travel with Tablet for presentations and make reservations directly with Tablet.

These functions all sound great, but my question is how will Tablet really make a difference in operations? In fact, existing technology already allows us to capture guest e-signatures (e.g. when we sign our credit cards) or order foods on e-menus (you may watch the attached video for e-menus; I watched it more than one year ago). Of course, iPad looks very trendy and modern, but it is not cheap. Considering the benefits associated with the operation costs, I am not very optimistic of iPad’s future in hotel operations. The bottom line is why would a hotel use Tablet if it can be replaced by something else that is a lot cheaper?

Renee Oricchio expressed her concerns about Tablet at Inc.com. She questions whether the Tablet may become real popular among consumers. Why? The price could be a boundary. On top of that, users need to sign a two year contract with 3G service providers, and this two year commitment is not cheap either. I personally don’t expect any immediate effect from Tablet in the next couple years. Let’s wait and watch how Tablet may influence hoteliers and/or customers.

References:
Hotel-Online: http://hotel-online.com/News/PR2010_1st/Jan10_IPad.html
Inc.com: http://technology.inc.com/blog/2010/01/why_apple_tablet_may_bomb.html
Photo was copied from http://www.apple.com/
Video was downloaded from http://www.youtube.com/watch?v=dp-D7aHzr6Q

Comments

  1. I was very interested in this new fad of iPads as well so this article definitely grabbed my attention! I agree with you in many parts since there are already so much high-tech electronics out in the industry anyways, why spend millions of dollars to replace? Perhaps in a couple of years, the price of this gadgets will go down, and be affordable to many businesses to use. Then again, I'm sure another crazy electronic will come into place as well!

    ReplyDelete
  2. Thank you, Jessica. I agree. Even as a consumer, I will not replace my laptop with a Tablet yet.

    I checked the price at Apple.com a minute ago. The price seems reasonable:
    WiFi Access: $499 (16G), $599 (32G), & $699 (64G).
    WiFi & 3G: $629 (16G), $729 (32G), & $829 (64G).

    The listed price seems competable with laptops. We need to wait and see Tablet's performance. For example, battery life is important for laptops, but Apple had battery issues in some of their products before.

    ReplyDelete
  3. Kids would love it. And i like the idea of seeing the food. So much fun!

    ReplyDelete
  4. Review posted at NYTimes.com (April 25, 2010): Testing the iPad’s Trip-Worthiness - http://nyti.ms/ar2Fe0

    ReplyDelete
  5. Even cheap hotels will often increase their rates as they begin to book up.

    Rio Pousadas

    ReplyDelete

Post a Comment

Popular posts from this blog

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term.   Social media game strong   During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated  “Customers are going to come back...And if you allow your competitors to reengage with the guests before

The repositioning of Ten Ren’s Tea Time (by Eddie Long)

Ten Ren’s Tea was founded in 1953 and now operates one hundred retail stores globally, providing the finest teas to their loyal customers worldwide. Ten Ren’s combines modern technology and traditional methods when processing tea leaves to provide customers with the highest quality tea that aids in improving the quality of life and health for their customers. Ten Ren’s Tea Time, the restaurant, has a total of nine locations in the Southern California area. New Image: Ten Ren’s Tea Time recently changed its logo, as shown below. We can say that the marketing team wanted a change of the company’s logo to regain customer’s attention and regain their sales.  Just like they changed their logo, they also updated the website to fit the new theme. Their website appears more modernized than their previous design s, which can attract potential customers and returning customers. The company wanted to show its target market that they know what customers want and can accommodate any customer’s

Do you know where your prospects hang out during the #DeleteFacebook movement?

Facebook used to the cool place where everybody hangs out. Not long ago, Facebook was ranked the most visited website in the world , and the website where Americans spent the most time. Facebook page then became the most popular social media platform for business-to-consumer communications among various types of organizations. In recent years, however, Facebook faced several backlashes toward the platform’s data privacy practices and its CEO. Facebook is experiencing some challenges of maintaining its popularity among internet users, some of whom even call for a #DeleteFacebook movement . I myself, also notice a shift in my teenaged students’ interest in Facebook, even before the #DeleteFacebook backlash. So, if Facebook is no longer the cool place where everybody hangs out, which social media platforms can we use to communicate with our prospective consumers? The most popular social media platforms among U.S. teens According to a 2018 Pew Research Center report