Skip to main content

Suggestions of Managing Social Media (Daniel Edward Craig)

Daniel Craig provides some useful advices of managing social media for hotels at HospitalityNet.org and Hotel-Online.com. I agree with him for the most part, except for the first two ideas.

· LESS IS MORE. Certainly, a company should spend its resource wisely and focus on a limited number of selected channels. For independent hotels or restaurants, Facebook, Twitter, and YouTube may seem plenty. However, I believe picture-sharing media like Flickr and Snapfish are also important. A hotel or restaurant may find advantages over others by having some “searchable” pictures online --- the key here is to label every picture with the right “key words.”
· SHOULD YOU START A BLOG? Daniel says no, but I argue that blogs may still play an important role in communications, especially in the corporate level. Marriott and McDonald’s are using blogs to communicate with captive audience (including internal and external customers) about their strategies and policies.

· LISTEN FIRST. Listen to what people are saying about the property before posting anything.
· MAKE REVIEWS A PRIORITY. Monitor, share, and respond to feedback or complaints.
· LEAVE OUT THE BORING PARTS. Nobody wants to hear boring stuff. Pictures, videos, and concise discussion are more interesting than long descriptions. It is also important to find ways to create “value” for the audience by offering tips or tools.
· EASY ON THE SMILEYS AND EXCLAMATION MARKS. Everything we say online will be stored in somewhere “forever.” What we say needs to match a hotel’s brand imagine.
· THINK OF SOCIAL MEDIA AS A COCKTAIL PARTY. Think of ways to engage with the followers.
· TURN GUESTS INTO ADVOCATES. Web 2.0 is all about interactions --- Empower audience to lead a discussion and welcome inputs and suggestions.

How useful do you think these advices are?

References:
HospitalityNet.org: http://tinyurl.com/linchikwok04282010
Picture was downloaded from: http://tinyurl.com/linchikwok04282010P

Comments

  1. I do believe all of the ideas you've introduced on your post. They are really convincing and can definitely work. Nonetheless, the posts are too brief for beginners. May you please prolong them a bit from next time? Thank you for the post.
    Also see my website - last minute hotel wintersport

    ReplyDelete
    Replies
    1. Thank you for the feedback. I will post more (not necessarily longer) discussion on using social media in business.

      Delete

Post a Comment

Popular posts from this blog

Want a job at McDonald’s? Now, it is as easy as talking to Alexa

McDonald’s Corporation introduced the world’s first voice-initiated job application process called McDonald’s Apply Thru. Now, job seekers can initiate the job application process through McDonald’s Apply Thru by taking to either Alexa or Google Assistant.

How McDonald’s Apply Thru works
The job application process begins with the applicants saying:
Alexa, help me get a job at McDonald’s.” 
or
“Google, help me get a job at McDonald’s.”
Then, the job applicants will need to answer a few basic questions, including their name, job of interest, and the location where they want to work.
Afterward, the job applicants will receive a text message with a hyperlink that will take the applicants to continue the rest of the application process.  
Where McDonald’s Apply Thru serve
McDonald’s Apply Thru is now available in nine countries, including the U.S., U.K., Canada, Australia, France, Germany, Ireland, Italy, and Spain. It will be made available to other countries in the coming months.
Why McDona…

Is today's market too tough for upscale restaurants?

Operating a restaurant is never easy, but is it particularly challenging for upscale restaurants?

Restaurants Unlimited Inc., for instance, which operates 35 fine-dining and “polished casual” eateries, filed for bankruptcy in Delaware last week. Earlier in June, the Four Seasons Restaurant, an iconic spot for power lunch in Manhattan also closed for business after its reopening within less a year.

Are these two examples an isolated case or the tip of the iceberg? Then, if upscale restaurants are struggling to survive in today’s market, what challenges are they facing?

The rising labor cost

According to the Bloomberg report, Restaurant Unlimited Inc. hires 50 salaried employees at the chain’s headquarter in Seattle, plus another 168 full-time and 1,885 part-time restaurant workers. The rising wages in Seattle, San Francisco, and Portland have resulted in a total of $10.6 million wage expenses in the fiscal year of 2019. Nevertheless, its revenue for the year ended in May dropped 1%, at $…

Suggestive Selling – All You Have to Do is Ask!! (By Nicole Lee)

A simple, relatively normal thing occurred while in the drive-through at Del Taco with my boyfriend the other day.After placing our semi-high maintenance food order, the person taking my order, in a forced monotone voice, unenthusiastically asks, “Would you like to add our new blah, blah, blah for dessert?”All my sweet-tooth-driven ears heard was “dessert” and I wanted something sugary to complete my four-course drive-through meal. My boyfriend asked if I wanted the donut thing they were trying to push, but I ended up going with a churro.As we received our food, my boyfriend told the server, “Good job on the upsell.”In which we received the same unenthusiastic “thank you” in reply. This all led to a discussion about suggestive selling, how easy it is, how to do it correctly, and how beneficial it is.Of course, this Del Taco drive-through upsell experience did not meet our standards of how to do it correctly, but it worked!

Easy-Peasy
Both my boyfriend and I have sales and hospitality ba…