Skip to main content

Suggestions of Managing Social Media (Daniel Edward Craig)

Daniel Craig provides some useful advices of managing social media for hotels at HospitalityNet.org and Hotel-Online.com. I agree with him for the most part, except for the first two ideas.

· LESS IS MORE. Certainly, a company should spend its resource wisely and focus on a limited number of selected channels. For independent hotels or restaurants, Facebook, Twitter, and YouTube may seem plenty. However, I believe picture-sharing media like Flickr and Snapfish are also important. A hotel or restaurant may find advantages over others by having some “searchable” pictures online --- the key here is to label every picture with the right “key words.”
· SHOULD YOU START A BLOG? Daniel says no, but I argue that blogs may still play an important role in communications, especially in the corporate level. Marriott and McDonald’s are using blogs to communicate with captive audience (including internal and external customers) about their strategies and policies.

· LISTEN FIRST. Listen to what people are saying about the property before posting anything.
· MAKE REVIEWS A PRIORITY. Monitor, share, and respond to feedback or complaints.
· LEAVE OUT THE BORING PARTS. Nobody wants to hear boring stuff. Pictures, videos, and concise discussion are more interesting than long descriptions. It is also important to find ways to create “value” for the audience by offering tips or tools.
· EASY ON THE SMILEYS AND EXCLAMATION MARKS. Everything we say online will be stored in somewhere “forever.” What we say needs to match a hotel’s brand imagine.
· THINK OF SOCIAL MEDIA AS A COCKTAIL PARTY. Think of ways to engage with the followers.
· TURN GUESTS INTO ADVOCATES. Web 2.0 is all about interactions --- Empower audience to lead a discussion and welcome inputs and suggestions.

How useful do you think these advices are?

References:
HospitalityNet.org: http://tinyurl.com/linchikwok04282010
Picture was downloaded from: http://tinyurl.com/linchikwok04282010P

Comments

  1. I do believe all of the ideas you've introduced on your post. They are really convincing and can definitely work. Nonetheless, the posts are too brief for beginners. May you please prolong them a bit from next time? Thank you for the post.
    Also see my website - last minute hotel wintersport

    ReplyDelete
    Replies
    1. Thank you for the feedback. I will post more (not necessarily longer) discussion on using social media in business.

      Delete

Post a Comment

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P

In what ways will AI affect restaurant operations?

A new wave of industrial revolution is here --- AI (artificial intelligence) will change everything we do. Undoubtedly, AI can improve restaurant operations.     Menu Engineering and Quality Control    AI can provide insights into a restaurant’s menu offerings and pricing strategies based on consumer data and market trends. Restaurant owners can adjust the recipes/menu and price accordingly.     AI can help restaurants monitor food temperature, cleanliness, and safety procedures, ensuring they comply with health and safety regulations. For example, AI can remind a sushi chef to replace a sushi plate that has been “sitting” on the conveyor belt for too long with a more popular item.     Consumer Experience   AI can help restaurants create location-based, personalized marketing campaigns to reach specific and targeted customers at the right time. Then, AI-empowered chatbots, reservation, and table management systems can help restaurants answer customer inquiries, manage reservations, and