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The Magical “Like” Button from Facebook

A simple Facebook’s “Like” button can create a huge business opportunity for a company. Yesterday’s Wall Street Journal reported that Facebook offers free “Like” button to other websites, allowing its 400 million registered users to rate if they like the content they read. Then, the users’ endorsement of a content, together with a hyperlink to the website, will show up on their Facebook pages.

Companies always want to understand who their existing and/or potential customers are. Facebook can help marketers accomplish this goal by profiling users’ data. Now, with the “magical” “Like” button, marketer can also gather “more explicit information” of a person’s preference about a brand, a product, a service, and more.

At this point, Facebook has not launched any new “ad-targeting products in conjunction with the service.” The power of the “Like” button comes from the built-in connection between a company’s website and Facebook. A user’s approval of a content may get the attention from his/her Facebook friends and thus bring more traffic to the website. Before Facebook introduces a new ad-targeting service, the “Like” button can provide useful information to a company, such as how many people “like” the content and how much traffic Facebook may increase. Are you ready to embed Facebook’s “Like” button in your website?

References:
Vascellaro, J. (2010, April 22). Facebook wants to know more than just who your friends are. The Wall Street Journal, p. B1 & B2.
The picture was copied from: http://tinyurl.com/linchikwok04232010P

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