Skip to main content

The Big Money behind Tiny Foods

Bruce Horovitz at USA Today reported that Houlihan’s just introduced 23 small-plate items and California Pizza Kitchen rolled out small cravings items that top at $4.99. In the past several years, restaurants have been trying to put small items like mini burgers, bite-size dessert, and sampler platter on the menu. “Downsizing” becomes another big trend in restaurants because tiny foods can bring in big bucks.

Downsizing items can appeal to customers in a variety of ways. For example:
1. Smaller portion can make “unhealthy” choice become less “harmful” --- people may feel less “guilty” or more comfortable by having small portion of snacks or dessert.
2. Smaller portion often means a smaller price tag --- this sounds perfect during recession.
3. Customers may feel more willing to try new bite-size items --- finally, people don’t need to find somebody to share food or dessert with them.

Of course, down-sizing does not mean “cheap.” Plate presentation and the quality of food are still very important. The best-selling tiny item at Houlihan’s is the $3.50 mini burgers. What are the most popular downsizing items in your restaurant?

References:
Freep.com: http://tinyurl.com/linchikwok04262010
The picture was copied from: http://tinyurl.com/linchikwok04262010P

Comments

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process.   The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix.     The empirical study about 7 Ps of home-sharing services   Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace

Can leisure and work-from-home demand stimulate extended-stay hotel growth beyond COVID-19?

The lodging industry is   struggling   to fill the empty rooms in 2020. For months, U.S. hotels are running at an occupancy of 50% or lower.     Not every segment   suffers the same impact from the pandemic, however. Demand for   home-sharing  facilities had already bounced back over the summer. Airbnb reported a higher booking than last year. Marriott’s home-sharing arm is also doing well, seeing a sevenfold increase in booking over last summer.     Similar to what a residential rental or home-sharing facility   offers , guestrooms in extended-stay hotels also feature a full-size kitchen or a kitchenette. Extended-stay hotels are designed for travelers who want to stay at a “home” when away from home. A guestroom at the Residence Inn Miami Sunny Isles Beach   Extended-stay hotels vs. home-sharing facilities     Because COVID-19 is primarily transmitted through direct or indirect human contacts, people are highly encouraged to avoid unnecessary human interactions, leading to more   con