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Courtyard by Marriott to Put Calorie Count Postings in the Lobby

Soon, travelers will see calorie count postings in Courtyard’s lobby bistros across the nation. Courtyard becomes the pioneer who responds to the proposed health-care legislation that calls for calorie count postings in all eateries in the U.S.

Courtyard is a Marriott’s mid-scale brand that targets business travelers. Courtyard began its property make-over several years ago, including guestrooms and lobbies. Its lobby bistro features prepared and made-to-order food, cafĂ©-style environment, and free Wi-Fi. Courtyard’s new design creates a welcoming feel and brings more guests to the lobby. After testing the calorie-count initiative in Seattle, Courtyard found that the postings did not impact sales of the bistro but hotel guests provided positive feedback to this change. How do you like Courtyard's strategy?

Interested in reading more discussion about hotel lobbies, you may read more via the hyperlink of http://linchikwok.blogspot.com/2010/02/more-about-hotel-design.html

References:
Prior, A. (2010, June17). Travel watch: Hotels join calorie count. The Wall Street Journal, p. D2.
Picture was downloaded from: http://tinyurl.com/linchikwok06172010P
Video (a Courtyard commercial) was downloaded from YouTube via: http://www.youtube.com/watch?v=Hcp5kAgvbB4

Comments

  1. Wow,nice, one of the best read posts so far.

    ReplyDelete
  2. I think it's great that Courtyard is doing this! Hopefully all hotels will follow, including hotels that have buffets...

    ReplyDelete

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