Skip to main content

Courtyard by Marriott to Put Calorie Count Postings in the Lobby

Soon, travelers will see calorie count postings in Courtyard’s lobby bistros across the nation. Courtyard becomes the pioneer who responds to the proposed health-care legislation that calls for calorie count postings in all eateries in the U.S.

Courtyard is a Marriott’s mid-scale brand that targets business travelers. Courtyard began its property make-over several years ago, including guestrooms and lobbies. Its lobby bistro features prepared and made-to-order food, cafĂ©-style environment, and free Wi-Fi. Courtyard’s new design creates a welcoming feel and brings more guests to the lobby. After testing the calorie-count initiative in Seattle, Courtyard found that the postings did not impact sales of the bistro but hotel guests provided positive feedback to this change. How do you like Courtyard's strategy?

Interested in reading more discussion about hotel lobbies, you may read more via the hyperlink of http://linchikwok.blogspot.com/2010/02/more-about-hotel-design.html

References:
Prior, A. (2010, June17). Travel watch: Hotels join calorie count. The Wall Street Journal, p. D2.
Picture was downloaded from: http://tinyurl.com/linchikwok06172010P
Video (a Courtyard commercial) was downloaded from YouTube via: http://www.youtube.com/watch?v=Hcp5kAgvbB4

Comments

  1. Wow,nice, one of the best read posts so far.

    ReplyDelete
  2. I think it's great that Courtyard is doing this! Hopefully all hotels will follow, including hotels that have buffets...

    ReplyDelete

Post a Comment

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with

The challenges of SB 93 (California Senate Bill No. 93) will impose on the employers and their human resource management team (by Brittany Schaffer)

The COVID-19 pandemic started in early 2020, and it has caused massive changes within a short period of time. One of the most rememberable effects of the COVID-19 pandemic was that businesses had to come to a complete halt, forcing them to lay off employees. California's unemployment rates went up.  Now that the stay-at-home orders have lifted, people start to come out. Businesses are now reopening, looking to rehire their laid-off employees. Before the pandemic, employers had the option of recalling only a certain number of laid-off employees they would want to rehire based on employees' job performance. That option had been changed after Governor Gavin Newsome signed into law - Senate Bill 93, which went into effect on April 16th, 2021. The California Senate Bill No. 93 (SB 93) According to SB 93, companies in specific industries, mainly the hospitality industry, have the obligation to provide job opportunities in written form to qualified employees being laid off due to COVI

Want to win in future competitions? Invest in data-driven decisions now

Speaking of the permanent changes in the hospitality industry, many people will probably agree that demands for “bleisure”/“work-from-anywhere” travel and contactless self-service will continue to grow in the near future. Not everyone, however, realizes that data-driven decisions will become a key driver for growth in the industry, which has already affected how we do business now.   Automatic service enables businesses to capture more operational and consumer data for business decisions   One advantage of using automatic service comes from its ability to spontaneously capture and store real-time operational and consumer data for additional analysis. In the old-time when businesses still relied on workers to serve customers, operational data were collected usually through careful book-keeping, documentations, and observations; consumer data through market research were often limited to their perceptions, behavioral intentions, or past experience.     Now that automatic service is provi