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Optimize Facebook News Feed Presence

Issie Lapowsky discusses the tactics of how to optimize a business’ Facebook news feed presence at Inc.com. She suggested people can use EdgeRank to calculate three statistics:

1. How often two people interact on Facebook?
2. How many comments and likes a particular post has? And
3. How old the post is?

These statistics can certainly help business identify the popular messages and post the “right” messages to reach the target audience. In addition to EdgeRank, there are some other tactics:

1. Initiate a post with a question. Raising a question at the beginning is more effective in drawing responses than putting it in the end.
2. Fill-in-the-blank posts can also help advocate discussion.
3. Do NOT use industry jargons.
4. It is fine to ask for comments and likes.
5. Post photos and video of an advertising campaign and ask for feedback.
6. Interact with your friends’ or fans’ friends/fans.
7. Create a welcome page for new users.
8. Add Facebook’s “Like” button on your company’s website.
9. Know when your friends/fans read your posts and upload the messages at the time when they are on Facebook.

I believe Lapowsky’s suggestions are helpful. One of my research projects is also on social media, with the attempt to answer a contemporary question discusses here. I hope I can share my research findings with you soon. For now, how useful do you think of these tactics?

References:
Inc.com: http://tinyurl.com/linchikwok06182010
Picture was downloaded from: http://tinyurl.com/linchikwok06182010P

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