Optimize Facebook News Feed Presence

Issie Lapowsky discusses the tactics of how to optimize a business’ Facebook news feed presence at Inc.com. She suggested people can use EdgeRank to calculate three statistics:

1. How often two people interact on Facebook?
2. How many comments and likes a particular post has? And
3. How old the post is?

These statistics can certainly help business identify the popular messages and post the “right” messages to reach the target audience. In addition to EdgeRank, there are some other tactics:

1. Initiate a post with a question. Raising a question at the beginning is more effective in drawing responses than putting it in the end.
2. Fill-in-the-blank posts can also help advocate discussion.
3. Do NOT use industry jargons.
4. It is fine to ask for comments and likes.
5. Post photos and video of an advertising campaign and ask for feedback.
6. Interact with your friends’ or fans’ friends/fans.
7. Create a welcome page for new users.
8. Add Facebook’s “Like” button on your company’s website.
9. Know when your friends/fans read your posts and upload the messages at the time when they are on Facebook.

I believe Lapowsky’s suggestions are helpful. One of my research projects is also on social media, with the attempt to answer a contemporary question discusses here. I hope I can share my research findings with you soon. For now, how useful do you think of these tactics?

References:
Inc.com: http://tinyurl.com/linchikwok06182010
Picture was downloaded from: http://tinyurl.com/linchikwok06182010P

Comments

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society . This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P

In what ways will AI affect restaurant operations?

A new wave of industrial revolution is here --- AI (artificial intelligence) will change everything we do. Undoubtedly, AI can improve restaurant operations. Menu Engineering and Quality Control AI can provide insights into a restaurant’s menu offerings and pricing strategies based on consumer data and market trends. Restaurant owners can adjust the recipes/menu and price accordingly. AI can help restaurants monitor food temperature, cleanliness, and safety procedures, ensuring they comply with health and safety regulations. For example, AI can remind a sushi chef to replace a sushi plate that has been “sitting” on the conveyor belt for too long with a more popular item. Consumer Experience AI can help restaurants create location-based, personalized marketing campaigns to reach specific and targeted customers at the right time. Then, AI-empowered chatbots, reservation, and table management systems can help restaurants answer customer inquiries, manage reservations, and

Linchi Kwok, Ph.D.

Search This Blog