Skip to main content

Tactics that Prevent Us from Wasting Time on Social Media

Today, few people have doubts about the significant impacts of social media on business. Yet, many people still feel reluctant to social media because they do not feel they have time to manage “another life.” Karen Klein offers several tactics of managing social media in a more efficient way.

1. Use Ping.fm, Seesmic.com, or Hootsuite.com to tie all social media tools together. Ping.fm, for example, allows users to send an identical message to all of their social media networks with one figure click. I prefer to send personalized messages to communicate with my friends in different networks. As a result, the feeding apps provided by the social media websites themselves work better for me. I can feed the posts from my blog to my LinkedIn and Facebook pages and save time.
2. It is fine to put the same content in different social media networks, with or without variations. The key is to keep the content relevant and useful to the audience.
3. Engagement is the key --- asking questions and responding to comments.
4. Do NOT spend any prime working hours on social media. Instead, do the updates while watching TVs or during a commercial break.
5. Select the “right” networks. In addition to this blog, I only stick to the “big three:” Facebook, LinkedIn, and Twitter. Klein suggested people may join a couple more networks besides the big three, such as Ecadmy and Xing.
6. Be realistic. It takes time to become visible in social media. It takes even longer to build credibility. However, only after visibility and credibility are established, profitability will then come.

Do you feel you may spend or have spent too much time on social media? What useful tactics do you use?

References:
Businessweek.com: http://tinyurl.com/linchikwok06142010
Picture was downloaded from: http://tinyurl.com/linchikwok06142010P

Comments

Popular posts from this blog

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term.   Social media game strong   During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated  “Customers are going to come back...And if you allow your competitors to reengage with the guests before

The repositioning of Ten Ren’s Tea Time (by Eddie Long)

Ten Ren’s Tea was founded in 1953 and now operates one hundred retail stores globally, providing the finest teas to their loyal customers worldwide. Ten Ren’s combines modern technology and traditional methods when processing tea leaves to provide customers with the highest quality tea that aids in improving the quality of life and health for their customers. Ten Ren’s Tea Time, the restaurant, has a total of nine locations in the Southern California area. New Image: Ten Ren’s Tea Time recently changed its logo, as shown below. We can say that the marketing team wanted a change of the company’s logo to regain customer’s attention and regain their sales.  Just like they changed their logo, they also updated the website to fit the new theme. Their website appears more modernized than their previous design s, which can attract potential customers and returning customers. The company wanted to show its target market that they know what customers want and can accommodate any customer’s

Do you know where your prospects hang out during the #DeleteFacebook movement?

Facebook used to the cool place where everybody hangs out. Not long ago, Facebook was ranked the most visited website in the world , and the website where Americans spent the most time. Facebook page then became the most popular social media platform for business-to-consumer communications among various types of organizations. In recent years, however, Facebook faced several backlashes toward the platform’s data privacy practices and its CEO. Facebook is experiencing some challenges of maintaining its popularity among internet users, some of whom even call for a #DeleteFacebook movement . I myself, also notice a shift in my teenaged students’ interest in Facebook, even before the #DeleteFacebook backlash. So, if Facebook is no longer the cool place where everybody hangs out, which social media platforms can we use to communicate with our prospective consumers? The most popular social media platforms among U.S. teens According to a 2018 Pew Research Center report