Tactics that Prevent Us from Wasting Time on Social Media

Today, few people have doubts about the significant impacts of social media on business. Yet, many people still feel reluctant to social media because they do not feel they have time to manage “another life.” Karen Klein offers several tactics of managing social media in a more efficient way.

1. Use Ping.fm, Seesmic.com, or Hootsuite.com to tie all social media tools together. Ping.fm, for example, allows users to send an identical message to all of their social media networks with one figure click. I prefer to send personalized messages to communicate with my friends in different networks. As a result, the feeding apps provided by the social media websites themselves work better for me. I can feed the posts from my blog to my LinkedIn and Facebook pages and save time.
2. It is fine to put the same content in different social media networks, with or without variations. The key is to keep the content relevant and useful to the audience.
3. Engagement is the key --- asking questions and responding to comments.
4. Do NOT spend any prime working hours on social media. Instead, do the updates while watching TVs or during a commercial break.
5. Select the “right” networks. In addition to this blog, I only stick to the “big three:” Facebook, LinkedIn, and Twitter. Klein suggested people may join a couple more networks besides the big three, such as Ecadmy and Xing.
6. Be realistic. It takes time to become visible in social media. It takes even longer to build credibility. However, only after visibility and credibility are established, profitability will then come.

Do you feel you may spend or have spent too much time on social media? What useful tactics do you use?

References:
Businessweek.com: http://tinyurl.com/linchikwok06142010
Picture was downloaded from: http://tinyurl.com/linchikwok06142010P

Comments

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P

Where Coffee Meets Culture: My Experience with Orientation, Socialization, and Culture at Dutch Bros (by Karina Martinez)

When people think of Dutch Bros, they usually picture colorful drinks, loud music, free stickers, and baristas so friendly they’ll jump in the car with you. As someone who has had the opportunity to work for Dutch Bros, I can say that the energy customers feel isn’t an act; it is the result of intentional and effective HR practices that are focused on orientation, socialization, and culture. From your very first day, you experience how these practices shape the entire Dutch experience. Orientation, Socialization, Culture In HR management, orientation is the introduction of the role and company to new hires. This is intended to help them feel welcomed and informed. Socialization goes beyond the initial training process; it’s how new hires grasp the organization’s values, behaviors, and traditions over time. Together, these fun...

Average/Below-Average Looking People Can Earn as Much as the Attractive Ones

Research has shown that attractive people can not only charm interviewers (and thus get hired easier), they are also more likely to earn more as compared to those with average or below-average looks. Accordingly to a Wall Street Journal report , attractive people can earn 3% - 4% more than a person with below-average look. If such difference adds up over a person’s lifetime, an attractive person can earn up to $230,000 more than an ugly worker; even an average-looking person can make $140,000 more. Another relevant Wall Street Journal report also suggests that workers who exercise regularly can earn 9% more than those who do not. If that is the fact (I believe it is), is it legal? Can employers do that? Linchi Kwok and Otto @SyracuseU Career Fair To my knowledge, no law or regulation under EEOC (Equal Employment Opportunity Commission) considers a person’s look as a protective class. It is true that people in general have an idea of what kind of person they feel attract...

Linchi Kwok, Ph.D.

Search This Blog