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Employee Recruitment Goes Mobile --- 3rd Day at the SHRM Conference (Part II)

We discussed how mobile phones and apps change the way hospitality companies do business before. On June 29, I attended Steven Rothberg*’s session about mobile strategy of employee recruitment. Once again, I see why a company’s mobile strategy becomes so important today.

According to Rothberg, 97% students are cell phone users, of whom 85% use smart phones, 9% use iPhones, 94% text. More significantly, 52% cell phone users can recall the mobile ads they received over a three month period. Moreover, half of those who recalled mobile ads also responded to them. There are four billion cell phone users as compared to one billion PC users today. Every month, there are 75 billion messages being sent and received via cell phones.

Mobile strategy can help a company reach out target customers (e.g. those with area codes and opt-in customers), build brand recognition, and engage with customers. Rothberg offered several useful tactics for those who want to implement mobile strategy of employee recruitment. Yet, I believe these tactics have more than just one implication. Let’s go over his suggestions and see if you also feel Rothberg’s suggestions are useful for your operation.

1. Design a “mobile-friendly” website. Go to http://mtld.mobi/emulator.php and check how your company’s website looks like in a regular cell phone.
2. Use carrier approved aggregator.
3. Pick the day and time that works best for your target customers.
4. Keep the current, double opt-in, and de-duped lists and the lists with correct permission.
5. Message infrequently --- once or twice a month is good enough.
6. Do not use spammy words
7. Make your brand the first word of the message.

* About the author: Steven Rothberg is the founder and President of http://www.collegerecruiter.com/ in Minneapolis, MN. Picture of Steven Rothberg was downloaded from: http://www.collegerecruiter.com/press-room/

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