Skip to main content

Employee Recruitment Goes Mobile --- 3rd Day at the SHRM Conference (Part II)

We discussed how mobile phones and apps change the way hospitality companies do business before. On June 29, I attended Steven Rothberg*’s session about mobile strategy of employee recruitment. Once again, I see why a company’s mobile strategy becomes so important today.

According to Rothberg, 97% students are cell phone users, of whom 85% use smart phones, 9% use iPhones, 94% text. More significantly, 52% cell phone users can recall the mobile ads they received over a three month period. Moreover, half of those who recalled mobile ads also responded to them. There are four billion cell phone users as compared to one billion PC users today. Every month, there are 75 billion messages being sent and received via cell phones.

Mobile strategy can help a company reach out target customers (e.g. those with area codes and opt-in customers), build brand recognition, and engage with customers. Rothberg offered several useful tactics for those who want to implement mobile strategy of employee recruitment. Yet, I believe these tactics have more than just one implication. Let’s go over his suggestions and see if you also feel Rothberg’s suggestions are useful for your operation.

1. Design a “mobile-friendly” website. Go to http://mtld.mobi/emulator.php and check how your company’s website looks like in a regular cell phone.
2. Use carrier approved aggregator.
3. Pick the day and time that works best for your target customers.
4. Keep the current, double opt-in, and de-duped lists and the lists with correct permission.
5. Message infrequently --- once or twice a month is good enough.
6. Do not use spammy words
7. Make your brand the first word of the message.

* About the author: Steven Rothberg is the founder and President of http://www.collegerecruiter.com/ in Minneapolis, MN. Picture of Steven Rothberg was downloaded from: http://www.collegerecruiter.com/press-room/

Comments

Popular posts from this blog

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term.   Social media game strong   During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated  “Customers are going to come back...And if you allow your competitors to reengage with the guests before

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process.   The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix.     The empirical study about 7 Ps of home-sharing services   Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace

The repositioning of Ten Ren’s Tea Time (by Eddie Long)

Ten Ren’s Tea was founded in 1953 and now operates one hundred retail stores globally, providing the finest teas to their loyal customers worldwide. Ten Ren’s combines modern technology and traditional methods when processing tea leaves to provide customers with the highest quality tea that aids in improving the quality of life and health for their customers. Ten Ren’s Tea Time, the restaurant, has a total of nine locations in the Southern California area. New Image: Ten Ren’s Tea Time recently changed its logo, as shown below. We can say that the marketing team wanted a change of the company’s logo to regain customer’s attention and regain their sales.  Just like they changed their logo, they also updated the website to fit the new theme. Their website appears more modernized than their previous design s, which can attract potential customers and returning customers. The company wanted to show its target market that they know what customers want and can accommodate any customer’s