Skip to main content

Facebook’s New Service Called “Questions”

Facebook is launching a new service that allows “friends” and those within a “friend’s network” to post and answer questions. Facebook users (within or beyond the network) can rate if a statement valuable or invaluable by clicking on a tick or a cross. This new Facebook app sounds very similar to Yahoo!Answers, isn’t it? Yet, just because it is a Facebook app, it could be different. How so?

1. People often ask questions about others’ experience of intangible products. To a hospitality or travel/tourism related question, answers from a “trustful” friend or someone in a friend’s network may become very influential because a answer’s “Word-of-Mouth” marketing effect can be greatly manifested.

2. Facebook allows users to search questions and answers of related topics that have already been answered and rated, which increases visibility (very similar to Yahoo!Answers).

3. Facebook has 400 million registered users --- only if it can open the market of mainland China, that number could be doubled. In March, Facebook has become the most visited website in the U.S. Word-of-Mouth message can get the “maximum” exposure on Facebook.

4. Facebook allows companies and organizations to create Fan pages or Groups. Companies can actively interact with potential customers on Facebook.

5. When reservation and payment tools on Facebook become more mature, companies may capture more opportunities in Facebook Questions webpage and turn those opportunities into real business.

What are your thoughts about Facebook!Questions? What are your strategies?

Interested in more discussion about Facebook in hospitality industry? Within this blog, search “Facebook” under “Search Posts” (a tool on the right) and read more.

References:

Tnooz.com: http://tinyurl.com/linchikwok06012010

Picture was downloaded from: http://tinyurl.com/linchikwok06012010P

Comments

  1. I thinks that most large hotels have a lot of different areas where cut backs can be made. Some that your guests may not even notice. The flowers for example.. just by not having flowers and replacing them with something permanent, you will save a fortune in weekly costs. And these little things will add up!

    ReplyDelete

Post a Comment

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

Can leisure and work-from-home demand stimulate extended-stay hotel growth beyond COVID-19?

The lodging industry is   struggling   to fill the empty rooms in 2020. For months, U.S. hotels are running at an occupancy of 50% or lower.     Not every segment   suffers the same impact from the pandemic, however. Demand for   home-sharing  facilities had already bounced back over the summer. Airbnb reported a higher booking than last year. Marriott’s home-sharing arm is also doing well, seeing a sevenfold increase in booking over last summer.     Similar to what a residential rental or home-sharing facility   offers , guestrooms in extended-stay hotels also feature a full-size kitchen or a kitchenette. Extended-stay hotels are designed for travelers who want to stay at a “home” when away from home. A guestroom at the Residence Inn Miami Sunny Isles Beach   Extended-stay hotels vs. home-sharing facilities     Because COVID-19 is primarily transmitted through direct or indirect human contacts, people are highly encouraged to avoid unnecessary human interactions, leading to more   con

Will restaurants of the future still need a dining room?

It does not seem the coronavirus is leaving us soon, although we have seen good   progress in developing the vaccine . In recent weeks, many places reported   a surge of new infected COVID-19 cases . Some even resumed   lockdowns   and the mask-mandate order, forcing restaurants to   shut down indoor dining   services again.     As a short-term remedy, restaurants immediately shifted their offering to   curbside pickup and delivery  services. Meanwhile, restaurants are testing new concepts to embrace the   contactless self-service  trend for the future. Here are some examples,     Chipotle opened its first digital-only restaurant     The new prototype, known as the   Chipotle Digital Kitchen , debut in Highland Falls, NY, earlier this month. Different from the traditional Chipotle restaurant, the Chipotle Digital Kitchen features:     A lobby designated for pickup services through off-premise orders.   A see-through kitchen, allowing customers to see, smell, and hear what is going on b