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Free Group Texting Service

It is no doubt that social media is very powerful in spreading words and building long-term customer relations, but is social media the best way to reach target customers? In terms of getting audience immediate attention, mobile devices could be more effective than social media. For instance, 52% of cell phone users can recall the ads they received on their cell phones over a three-month period; half of those cell phone users who recalled the ads responded to them. In other words, about 26% of customers will respond to mobile ads. Using the example of Target mobile coupons, I always open the text messages sent by Target and click on the hyperlink in a message. Even though I do not use every mobile coupon, I at least respond to Target’s text messages every time.

The technology that allows companies to send text messages to a large group of target customers is not new. Here, I am sharing a Fox News video about a free group texting service (http://www.groupflier.com/). People can use this free service to send messages to a large group of recipients and communicate with one and other. On Groupflier.com, anyone can create any group for any purpose. For a trial, I created a group under “Linchi Kwok’s Network.” It seems like a great service for small business, where companies can send instant promotions, updates, and reminders to repeat customers.

Even though group texting could be very effective, it is important to allow people to opt in and out of the list. I also suggest users be very “careful” when sending out group messages. Too many texts will only push subscribers to opt out of the list. If you are an entrepreneur, what group texting service(s) do you use (if you have used any)? How effective are those services? As cell phone users, to which mobile ad(s) do you subscribe? How often do you open the ads? When was your last time purchase something because of a mobile ad?

Comments

  1. I think mobile ads are a great thing in small increments. Some companies like to send an abundance of e-mails and text messages to the customers in their lists thinking it will generate more business but it actually shuns the customer [me] away from reading the email or even blocking all messages coming from that company. I only subscribe to messages from companies that i frequently shop at; Gap, FookLocker, etc. I do open ads from my phone because I am a frequent shopper and I like to know what promotions are available. I never forget that I have a mobile coupon, they are very handy because you will never forget your phone but easily forget a paper coupon.
    lauren hillard

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  2. I agree with Lauren. I believe that having this service would cause people to look the other way rather than use this service and maximize its potential. I do not think that this is necessary, considering the population that have smartphones and email accounts is increasing exponentially. Email is just as effective and I cannot see this company and/or service taking over a list serve type of service that email has been successfully providing for many years. I, too belong to a couple of list serves and find it to be somewhat annoying at times but I do appreciate the accessibility and features that email has to offer over text messaging. Email offers an almost endless amount of features such as displaying pictures, videos, advertisments, and even other related links. Text messaging would not be able to support any of this in a way that email can.

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