Skip to main content

A Continuous Discussion on Urban Farming: A New Wave of Agricultural Revolution?

The Industrial Revolution had both positive and negative impacts on the society and the environments. While civilization allows people to enjoy a better life, the revolution may also have destroyed the harmony relationship between human beings and the Mother Nature in some degrees. Over the years, we have learned many lessons as our society continues to evolve. Sustainability becomes one of the focal points when people redefine a healthy life style.

Urban farming is one of those sustainable issues that have brought to my attention. I have shared my thoughts on this topic many times on this blog. Today, I am going to share an additional CNN News video on how urban farming can transform an abandon industrial zone in Brooklyn, NY. Based on what you see in the video and my previous discussions, what entrepreneurship opportunities do you find? What suggestions will you give to hotel or restaurant owners for running a more sustainable business? Will you see the urban farming concept the beginning of a new wave of Agriculture Revolution? Why or why not?

Relevant Discussions:
A Five-Star Hotel Adopts the Rooftop Gardening Concept
Restaurant Trend of Growing One’s Own Vegetables
Community-Support Agriculture
Rooftop Gardening

Comments

  1. Urban farming is certainly the beginning of a new wave of agricultural innovation. At the present it is a trendy, but alternative method of food procurement. As with any inventive or new operation concept there is great potential for urban farming to be a lucrative entrepreneurial investment for those who realize the opportunity. However, what is more important than potentially successful investment opportunity, is the future of food procurement and consumption.

    The current food market is not sustainable, food being consumed in one location may have traveled anywhere from 20-2,000 miles, from farm to plate. Rising oil prices, government subsidies of cash crops and large food company monopolies are going to cause an implosion of the food market as resources become more scarce. An immediate progression towards localization will greatly decrease the detrimental effects of any type of crisis.

    Restaurants that proactively make their menu's more local and sustainable will profit both in the short term and the long term. Going as far as growing their own food is a big commitment and requires a substantial initial investment, that mat not currently appeal to many establishments. Also, it would be very difficult for a single restaurant or urban farm to successfully yield all of the produce a chef, that is accustomed to the variety and selection the current food market provides, demands.

    A solution to these situations may be the development of restaurant urban food co-ops. Co-ops exist in most suburbs, and some cities and are a trendy and eco-friendly way to get seasonal vegetables. The co-op concept could be applied to restaurant procurement. An urban farm could offer a membership to restaurants that provides them with bi-weekly deliveries of fresh, local produce. The member ship cost could be reduced if restaurant employees participate in the work required of the farm. This would promote sustainability and educate at the same time.

    ReplyDelete
  2. Thank you for providing an insightful discussion. Let me know if you want to pursue urban farming as an entrepreneurship idea. As a Kauffman Professor, I am eager to help entrepreneurs in our college. Hospitality is a great industry for entrepreneurs.

    ReplyDelete

Post a Comment

Popular posts from this blog

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term.   Social media game strong   During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated  “Customers are going to come back...And if you allow your competitors to reengage with the guests before

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process.   The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix.     The empirical study about 7 Ps of home-sharing services   Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace

The repositioning of Ten Ren’s Tea Time (by Eddie Long)

Ten Ren’s Tea was founded in 1953 and now operates one hundred retail stores globally, providing the finest teas to their loyal customers worldwide. Ten Ren’s combines modern technology and traditional methods when processing tea leaves to provide customers with the highest quality tea that aids in improving the quality of life and health for their customers. Ten Ren’s Tea Time, the restaurant, has a total of nine locations in the Southern California area. New Image: Ten Ren’s Tea Time recently changed its logo, as shown below. We can say that the marketing team wanted a change of the company’s logo to regain customer’s attention and regain their sales.  Just like they changed their logo, they also updated the website to fit the new theme. Their website appears more modernized than their previous design s, which can attract potential customers and returning customers. The company wanted to show its target market that they know what customers want and can accommodate any customer’s