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The U.S. Became the No. 1 Wine Drinking Country by Volumn

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Today, I am glad to share with you that the U.S. has become the No. 1 wine drinking country by volume. This should be an exciting piece of news for Upstate New York. The Finger Lakes Region is famous for wine and great outdoor sceneries, especially in the summer and fall. I also think we have many very nice independent restaurants in the region. How can we make Upstate New York the place to go for wine and food? New York City has become the No. 1 destination for tourists. How can we further develop the travel/tourism industry in Upstate New York? What are your suggestions?

Relevant discussions:
Wine and Food Pairing
Wine Buying Made Easy with Mobile Devices 

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  1. Nicole LaToucheApril 11, 2011 at 7:58 PM

    I think that this is great news for Upstate New York. This piece of information goes to show that our economy, no matter how slowly, is indeed on the rise. To help develop the travel/tourism industry in Upstate New York I would suggest multiple things. (1) Sell the scenery and atmosphere of Upstate New York. I think there has to be a specific approach to this; it should be targeted to those who want a romantic getaway in a clean, fresh environment that has much to offer. New York City may bait in tourists because of its fun and exciting allure, but Upstate New York could bait in tourists with its serene allure. (2) Make Upstate New York more accessible. New York City is the No. 1 destination for tourists partly because you can access it through almost any means of transportation; by car, bus, plane or even boat. If there were more means of transportation as well as more frequent times of travel, it would be easier to get tourists to the attraction (wineries of Upstate New York). (3) “Dumb” the wine down. It seems that there are many individuals who are intimidated by how wine is presented, and therefore do not order it. If you want to sell more, I would present it in a simple manner that an average or even a not-so-average wine drinker could understand. Lastly, (4) offer wine and food pairings and describe why they are suitable pairs. Interesting and educating tourists on the food and wine they are consuming will entice them to try more.

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