Skip to main content

The Rooftop Gardening Concept Also Works in Five-Star Hotels

I shared several ideas of growing one’s own vegetables, such as urban farming, community-support agriculture, and rooftop gardening. I used to believe that these ideas would work better for independent restaurants or in the consumer market because chain restaurants are less flexible in menu engineering. It turns out that rooftop gardening can also work very well in luxury hotel chains.

Today’s CNN News video shows us a great example --- the Park 75 Restaurant in the Four Seasons Hotel Atlanta. This Four Seasons not only grows vegetables but also raises bees on its own. The rooftop garden provides most vegetables and 100% of herbs being consumed in the restaurant. Honey has also become a key ingredient in cooking; excess honey will be packaged for retail sales.

When the food cost is getting higher and higher these days, roof-top gardening could be a very good supply chain strategy for restaurants (similar to backward integration). Most of all, chefs can plan and know for sure what fresh produce can be put on the tables. What do you think of this rooftop gardening idea? Will more restaurants start growing vegetables on their own? What potential problems would prevent restaurants from growing their own vegetables? What are your suggestions for overcoming those problems/concerns?

Comments

  1. Now this is ingenious! I love the fact that the hotel opted for a more environment friendly approach and have managed to incorporate it in their other endeavors. And the great thing about this is, it can be applied to urban and suburban homes.

    ReplyDelete
  2. Another follow-up update from MSNBC: Restaurant's high-tech rooftop grows fresh ingredients - http://t.co/dAmT7ty

    Linchi Kwok

    ReplyDelete

Post a Comment

Popular posts from this blog

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term.   Social media game strong   During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated  “Customers are going to come back...And if you allow your competitors to reengage with the guests before

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process.   The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix.     The empirical study about 7 Ps of home-sharing services   Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace

Will Amazon’s new palm recognition become the next popular biometric technology?

Amazon recently introduced a  new biometric payment device , Amazon One, in two of its Go stores in Seattle. Shoppers can now enter and pay at cashier-free  Amazon Go  stores by scanning their palms. The company opened its first Amazon Go store in Seattle to the public in  January 2018 . Currently, Amazon operates  21 Go stores  in Chicago, New York, San Francisco, and Seattle, with five temporarily closed. Unlike a typical grocery store, Amazon Go offers grab-and-go, ready-to-eat snacks, breakfast, and lunch options for shoppers. Shopping at Amazon Go can be as easy as walking in and out of the store. After consumers download the Amazon Go app and link the account with a form of payment, they can: Walk into the store by scanning the Amazon Go app. Grab the items wanted. Walk out of the store. Be charged through the Amazon Go app. How Amazon One works Amazon One  works similarly to the Amazon Go app. To  sign up , shoppers will need a credit card, a mobile number, and of course, their