Skip to main content

Google Search Go Social

Image
By
A while ago, I discussed the power of Facebook’s “Like” button and the price tag of “Like.” In March, Facebook reached a milestone, recording more than 51% Americans who are aged 12 or older are Facebook users. Following Facebook’s trend, Google introduced the “+1” or “plus one” button in Google’s search engine.

Users can link their Google public profiles with their Gmail or other accounts. Google may highlight the search results of a signed-in user with the content that has been recommended by this user’s friends and contacts. Google may also feature the Web content that has been recommended or shared by other users with the “+1” button.

How would you like the idea of sharing your Google search results within your social networks or “peeping” your friends’ Google search results? If you are a business owner, how do you like the “+1” button? Do you think that “+1” would work just like “Like” and will be able to bring more traffic to your business?

References:
Efrati, A. (2011, March 31). Google wants search to be more social. The Wall Street Journal, pp. B1 & B2. Also available online via: http://on.wsj.com/g8kz0d
Picture was downloaded from http://apollokidz.com/tag/google-plus-one/
Labels:

Comments

Post a Comment

Popular posts from this blog

Want a job at McDonald’s? Now, it is as easy as talking to Alexa

By
McDonald’s Corporation introduced the world’s first voice-initiated job application process called McDonald’s Apply Thru. Now, job seekers can initiate the job application process through McDonald’s Apply Thru by taking to either Alexa or Google Assistant.

How McDonald’s Apply Thru works
The job application process begins with the applicants saying:
“Alexa, help me get a job at McDonald’s.” 
or
“Google, help me get a job at McDonald’s.”
Then, the job applicants will need to answer a few basic questions, including their name, job of interest, and the location where they want to work.
Afterward, the job applicants will receive a text message with a hyperlink that will take the applicants to continue the rest of the application process.  
Where McDonald’s Apply Thru serve
McDonald’s Apply Thru is now available in nine countries, including the U.S., U.K., Canada, Australia, France, Germany, Ireland, Italy, and Spain. It will be made available to other countries in the coming months.
Why McDona…
1 comment
Read more

Is today's market too tough for upscale restaurants?

By
Operating a restaurant is never easy, but is it particularly challenging for upscale restaurants?

 Restaurants Unlimited Inc., for instance, which operates 35 fine-dining and “polished casual” eateries, filed for bankruptcy in Delaware last week. Earlier in June, the Four Seasons Restaurant, an iconic spot for power lunch in Manhattan also closed for business after its reopening within less a year.

Are these two examples an isolated case or the tip of the iceberg? Then, if upscale restaurants are struggling to survive in today’s market, what challenges are they facing?

The rising labor cost

 According to the Bloomberg report, Restaurant Unlimited Inc. hires 50 salaried employees at the chain’s headquarter in Seattle, plus another 168 full-time and 1,885 part-time restaurant workers. The rising wages in Seattle, San Francisco, and Portland have resulted in a total of $10.6 million wage expenses in the fiscal year of 2019. Nevertheless, its revenue for the year ended in May dropped 1%, at $…
1 comment
Read more

Suggestive Selling – All You Have to Do is Ask!! (By Nicole Lee)

By
A simple, relatively normal thing occurred while in the drive-through at Del Taco with my boyfriend the other day.After placing our semi-high maintenance food order, the person taking my order, in a forced monotone voice, unenthusiastically asks, “Would you like to add our new blah, blah, blah for dessert?”All my sweet-tooth-driven ears heard was “dessert” and I wanted something sugary to complete my four-course drive-through meal. My boyfriend asked if I wanted the donut thing they were trying to push, but I ended up going with a churro.As we received our food, my boyfriend told the server, “Good job on the upsell.”In which we received the same unenthusiastic “thank you” in reply. This all led to a discussion about suggestive selling, how easy it is, how to do it correctly, and how beneficial it is.Of course, this Del Taco drive-through upsell experience did not meet our standards of how to do it correctly, but it worked!

Easy-Peasy
Both my boyfriend and I have sales and hospitality ba…
Post a Comment
Read more