Skip to main content

A Cell Phone App for Diners in a Rush

Snapfinger, a web and mobile app provider for chain-restaurant takeout orders, will expand its service to independent restaurants soon. Investors will add $7 million to Snapfinger and hope to serve more restaurants and more diners in a rush.

Snapfinger is free for diners. With this mobile app, people can search a restaurant nearby. Then, order and pay with their cell phones. Tools for group ordering, ordering favorite items, and getting location-based coupons are also available. Because Snapfinger “prompts people to add more items,” such as sides or disserts, people using this app spend about 25% more than those who order from a menu.

Snapfinger charges restaurants 3 - 10% of each bill for the service. Profits for Snapfinger could be huge. Think about it, there are 400,000 chain restaurants in the U.S., and the takeout business reaches $50 billion a year.

Cell phone apps and technology have changed consumer behavior significantly. If we cannot change the way how consumers do business with us, we have no options but to change ourselves and meet their needs.

Interested in more discussion about cell phone apps? Within this blog, search “app” under “Search Posts” (a tool on the right) and read more.

References:
The New York Times: http://tinyurl.com/linchikwok05312010
Picture (Snapfinger Androit app) was downloaded from: http://tinyurl.com/linchikwok05312010P

Comments

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with

How to choose the best credit cards for travel (By David Mai)

  Traveling in a Post-Pandemic World If there was one thing the pandemic taught us, it was that everybody became hesitant and unwilling to travel. Shaver (2020) of The Washington Post shared an interesting tidbit in which Americans were actually staying home less during the pandemic, according to research that tracks users' smartphone data.  The quarantine fatigue affected nearly everyone who lived an active lifestyle or loved to be out and about in the world. It was simply not a safe time, and too many regulations were in place that deterred consumers from traveling for leisure. Consequently, the COVID-19 pandemic significantly impacted the travel and hospitality industry. Yet, there is no doubt that people will yearn to travel again when the pandemic is fully lifted. Around this same time, credit card companies have developed unique ways to retain business with consumers who look to maximize rewards and benefits for their journey. A Little Preparation Goes a Long Way