Hotel Music Director

I remember last year, a friend of mine told me he did not like his stay in a W Hotel in East Side. One reason for that is he felt the hotel’s music was too "pop" and too “noisy.” Probably, my friend was not the only guest who says so. W Hotels listen to customers and hire Michaelangelo L’Acqua last year as the hotel’s Corporate Music Director. Michaelangelo, with a background of New School Jazz and Contemporary Music, also serves as the Music Director of Gucci and Yves Saint Laurent. His collections for W Hotels include music like Bebel Gilberto, The XX, Little Dragon, and Empire of the Sun. These CDs are available at the hotels’ onsite retail or online stores for $15 each.

Many hospitality products have utilized five senses in branding. In your opinions, what kind of music goes along well with W Hotels’ brand image? After W Hotels hire a Fashion Director (for sight and touch) and a Music Director (for hearing), what will be the next? Will a Director of F&B and a Director of Retail Operations be able to take care of smell and taste?

References:
Discussion about Hotel Fashion Director: http://linchikwok.blogspot.com/2010/02/how-would-you-like-to-work-as-fashion.html
The Atlanta Journal Constitution (ajc.com): http://tinyurl.com/linchikwok05282010
Picture of Michaelangelo L’Acqua was downloaded from: http://www.prnasia.com/pr/09/09/09647311-1.html

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