Skip to main content

Hotel Royalty Programs

Last week, I read two news articles about hotel royalty programs. One is about InterContinental, which allows members to use Priority Club Reward points at competitors’ properties. IHG (InterContinental Hotel Group) royal customers can now enjoy a vacation in a place where there is no IHG hotel. The other is about a newly introduced “Stash Hotel Rewards” for upscale, independent hotels. So far, the Stash Hotel Rewards program includes 65 hotels in 50 cities.

What do these changes mean to the hotel industry? How do you assess IHG’s strategy? Is it a smart move because it offers more options to its preferred guests? Or is it taking a risk of losing its preferred guests because they may switch to another brand after they try a competitor’s property?

A related discussion about the strategies of managing royalty programs between Hilton and IHG in this blog can be found: http://linchikwok.blogspot.com/2010/02/hilton-should-have-known-game-theory.html.

References:
AH&LA SmartBrief: http://tinyurl.com/linchikwok05252010-1
U.S.A. Today: http://tinyurl.com/linchikwok05252010-2
Picture was downloaded from: http://tinyurl.com/linchikwok05252010P

Comments

  1. I received an update from Stash Hotel Rewards program today for welcoming its new partners:

    • Hotel Ändra, Seattle, WA
    • Hotel Teatro, Denver, CO
    • On The Avenue Hotel, New York, NY
    • Opus Hotel Vancouver, Vancouver, British Columbia, Canada
    • The Georgian Terrace Hotel, Atlanta, GA
    • The Orlando, Los Angeles, CA
    • The Shores Resort & Spa, Daytona Beach, FL
    • Washington Court Hotel on Capitol Hill, Washington, D.C.

    Maybe I shall check out one of its properties later.

    ReplyDelete

Post a Comment

Popular posts from this blog

United Airlines pushes economy-class travelers away with a new frequent flyer program

United Airlines just revealed massive changes to its MileagePlus Program. How much a traveler spends on the tickets is the only thing that matters in the airline’s new frequent flyer program.

Not long ago, United quietly switched from a distance-based reward program to a fare-based frequent flyer program. Since 2015, people earn mileages based on how much they spend on the air tickets instead of how far they fly. 

For example, I typically earn about 4,000 reward miles for a round-trip ticket between Los Angeles and Asia, even though the distance of the trip usually ranges from 10,000 to 12,000 miles. Nevertheless, the distance I fly still matters because it will be counted towards the “qualified miles” for elite status. 

Now, the airline wants to take a big step further to (only) reward those top-spending travelers as their elite customers.

The terms used in the current MileagePlus Program

There are four elite statuses in the United Airlines MileagePlus Program, including Premier Silver, …

Promoting student success in the STR Student Market Study Competition

I was in New York City (NYC) over the Veterans Day weekend for the HX: The Hotel Experience 2019, one of the most important trade shows in the lodging industry. Similar to last year’s trade show, the HX 2019 also entailed four components, including HX: The Marketplace, HX: The Conference, Boutique Design New York, and the STR (Smith Travel Research) Student Market Study Competition.  

STR is the leading data analytics provider for the lodging industry. Since its debut in 2015, the STR Student Market Study Competition (the STR Competition hereafter) has received significant attention from the hospitality programs around the world.

This year, over 20 students from the Collins College of Hospitality Management at Cal Poly Pomona traveled to NYC for HX 2019. Moreover, six of them also participated in the STR Competition for the first time.

In the end, the Cal Poly Pomona team won the 2nd Prize among the 25 competing colleges and universities. The other winning teams include Michigan State …

Want a job at McDonald’s? Now, it is as easy as talking to Alexa

McDonald’s Corporation introduced the world’s first voice-initiated job application process called McDonald’s Apply Thru. Now, job seekers can initiate the job application process through McDonald’s Apply Thru by taking to either Alexa or Google Assistant.

How McDonald’s Apply Thru works
The job application process begins with the applicants saying:
Alexa, help me get a job at McDonald’s.” 
or
“Google, help me get a job at McDonald’s.”
Then, the job applicants will need to answer a few basic questions, including their name, job of interest, and the location where they want to work.
Afterward, the job applicants will receive a text message with a hyperlink that will take the applicants to continue the rest of the application process.  
Where McDonald’s Apply Thru serve
McDonald’s Apply Thru is now available in nine countries, including the U.S., U.K., Canada, Australia, France, Germany, Ireland, Italy, and Spain. It will be made available to other countries in the coming months.
Why McDona…