Skip to main content

Hotel Royalty Programs

Image
By
Last week, I read two news articles about hotel royalty programs. One is about InterContinental, which allows members to use Priority Club Reward points at competitors’ properties. IHG (InterContinental Hotel Group) royal customers can now enjoy a vacation in a place where there is no IHG hotel. The other is about a newly introduced “Stash Hotel Rewards” for upscale, independent hotels. So far, the Stash Hotel Rewards program includes 65 hotels in 50 cities.

What do these changes mean to the hotel industry? How do you assess IHG’s strategy? Is it a smart move because it offers more options to its preferred guests? Or is it taking a risk of losing its preferred guests because they may switch to another brand after they try a competitor’s property?

A related discussion about the strategies of managing royalty programs between Hilton and IHG in this blog can be found: http://linchikwok.blogspot.com/2010/02/hilton-should-have-known-game-theory.html.

References:
AH&LA SmartBrief: http://tinyurl.com/linchikwok05252010-1
U.S.A. Today: http://tinyurl.com/linchikwok05252010-2
Picture was downloaded from: http://tinyurl.com/linchikwok05252010P
Labels:

Comments

  1. Linchi KwokJune 23, 2010 at 6:33 PM

    I received an update from Stash Hotel Rewards program today for welcoming its new partners:

    • Hotel Ändra, Seattle, WA
    • Hotel Teatro, Denver, CO
    • On The Avenue Hotel, New York, NY
    • Opus Hotel Vancouver, Vancouver, British Columbia, Canada
    • The Georgian Terrace Hotel, Atlanta, GA
    • The Orlando, Los Angeles, CA
    • The Shores Resort & Spa, Daytona Beach, FL
    • Washington Court Hotel on Capitol Hill, Washington, D.C.

    Maybe I shall check out one of its properties later.

    ReplyDelete

Post a Comment

Popular posts from this blog

What Shall We Do When Job Seekers Cheat the AI Hiring Systems?

By
AI can streamline the hiring process, but concerns linger. For example, AI could perpetuate gender or racial biases in the hiring process , just like most human HR managers could do. Meanwhile, to increase the chances of being picked by AI, job candidates must prepare resumes and job interviews tailored to AI’s “preference.” When more job candidates understand how to convince AI that they are the best candidates for the job , can AI still make valid recommendations to hire the best-fit candidate in the pool? Then, if AI makes a mix of valid and invalid recommendations for hiring, will HR managers find it more challenging to select the right candidate for the job? The situation can get even more complicated if a candidate cheats the AI hiring systems. Cheat to bypass AI screening: Is it the cruelty of human nature? Job candidates are eager to get hired. Career coaches want to help. That is a good thing. Nevertheless, I have seen many free online tutorial videos teaching job candidate...
19 comments
Read more

Learn-by-Going: Study Abroad in Thailand (by Cecilyah New)

By
When I signed up for the 2024 Thailand Collins College Study Abroad Program, I did not anticipate a life-changing experience. I had no expectations beyond learning how to cook Thai food in Thailand for course credits, and I had not researched much about studying abroad before the trip. However, during my time at Rajamangala University of Technology Thanyaburi ( RMUTT ), I immersed myself in Thai culture, gained new insights into the hospitality industry, and broadened my global perspective in a new environment. Participating in this study abroad program has significantly contributed to my academic journey, professional development, and personal growth.   Academic and Professional Enrichment at RMUTT The Faculty of Liberal Arts at RMUTT and Dr. Kwok organized an intensive educational program that provided us with a comprehensive overview of hospitality and tourism in Thailand, along with an introduction to Thai history, language, and culture. On campus, we attended lectures that del...
13 comments
Read more

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

By
Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P
28 comments
Read more