Skip to main content

Facebook’s New Service Called “Questions”

Image
By

Facebook is launching a new service that allows “friends” and those within a “friend’s network” to post and answer questions. Facebook users (within or beyond the network) can rate if a statement valuable or invaluable by clicking on a tick or a cross. This new Facebook app sounds very similar to Yahoo!Answers, isn’t it? Yet, just because it is a Facebook app, it could be different. How so?

1. People often ask questions about others’ experience of intangible products. To a hospitality or travel/tourism related question, answers from a “trustful” friend or someone in a friend’s network may become very influential because a answer’s “Word-of-Mouth” marketing effect can be greatly manifested.

2. Facebook allows users to search questions and answers of related topics that have already been answered and rated, which increases visibility (very similar to Yahoo!Answers).

3. Facebook has 400 million registered users --- only if it can open the market of mainland China, that number could be doubled. In March, Facebook has become the most visited website in the U.S. Word-of-Mouth message can get the “maximum” exposure on Facebook.

4. Facebook allows companies and organizations to create Fan pages or Groups. Companies can actively interact with potential customers on Facebook.

5. When reservation and payment tools on Facebook become more mature, companies may capture more opportunities in Facebook Questions webpage and turn those opportunities into real business.

What are your thoughts about Facebook!Questions? What are your strategies?

Interested in more discussion about Facebook in hospitality industry? Within this blog, search “Facebook” under “Search Posts” (a tool on the right) and read more.

References:

Tnooz.com: http://tinyurl.com/linchikwok06012010

Picture was downloaded from: http://tinyurl.com/linchikwok06012010P

Labels:

Comments

  1. Darlene OickleJune 3, 2010 at 9:04 AM

    I thinks that most large hotels have a lot of different areas where cut backs can be made. Some that your guests may not even notice. The flowers for example.. just by not having flowers and replacing them with something permanent, you will save a fortune in weekly costs. And these little things will add up!

    ReplyDelete

Post a Comment

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

By
Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with
4 comments
Read more

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

By
Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P
11 comments
Read more

How Covid-19 will change the HR department? (by Vivian Tan)

By
With the current pandemic happening, many businesses are having a hard time. It is hard for them to maintain to pay all their employees, and many things have changed on how companies are running during Covid-19. Because of this virus, employees work from home and might lack the motivation to finish their tasks. Many businesses shut their doors infinitely and file for bankruptcy because it is hard to pay their employees, and there are not many businesses coming in. In the hospitality industry, the HR department must create policies and answer questions from the outbreak. It is also essential that they communicate with workers for any updates and make sure that it does not affect their daily operations.     When it comes to covid-19 concerns, the HR department should communicate with the employees for any updates on the virus, such as informing employees about policies, personal hygiene, posting signs around the workplace about symptoms of the virus, and wear masks. Also, asking employee
5 comments
Read more