Skip to main content

Do You Measure Your Influence on Social Media? How?

Many of us have more than one social media accounts, but not everyone is interested in measuring how much influence a person has on social media. Even for those who are interested, they may not necessarily know how to measure their impact.

This summer, I discovered a tool called “Klout,” which reports a person’s or an organization’s influence on major social media sites. It looks at the factors like how many friends and followers a user has, how many friends and follower a user can truly reach, and what attention and reactions a user can get from his/her/its friends and followers. “Klout” rewards those true influencers with a variety of “perks” according to the topic(s) of their influence.

Marketers will LOVE “Klout” because they see the opportunity of amplifying those top influencers’ power on social media. I am not a marketer; but I am active on social media, and I do research on social media. Despite the fact that I am not able to evaluate the scales used by “Klout” for its reliability and validity, I have found this tool very helpful in motivating me to actively engage with my friends and followers --- the more I communicate with my friends and followers on social media, the higher “Klout” score I receive. Engaging the audience --- that is what social media is about, isn’t it?

If you have one or more personal accounts on social media, do you care what your influence is? How do you measure your influence in your network?

If you are managing one or some social media accounts for your company or organization, what scales do you use to measure the “effectiveness” of the social media tools?
 
The ABC News Report about Klout

video platformvideo managementvideo solutionsvideo player

The MSNBC News Report about Klout



References:
The picture was downloaded from AdWeek.com.

Comments

  1. I was one of the last of my friends to get a facebook page, and I was reluctant to sign up at all. Now, I realize the great benefit it has for connecting friends and relatives across the country. I do not have a big interest in finding out what my influence is online, but I can see where it would be helpful for many companies and professionals. I don’t really measure my influence in a network, as I use the social media site mainly for enjoyment rather than for business. I know there are other professional specific sites that provide similar services.

    Although I do not post things often online, I sometimes post the location and time of the fitness or dance class I will be teaching that night. This is helpful if my friends want to come, or if anyone else has interest. I do not broadcast past my friends/relatives and the location where I teach, but social media would be a great way to advertise more if I chose to. Class turnout and new students joining the class would prove the effectiveness of the media tools. I have seen many other people advertise in this manner with excellent results.

    ReplyDelete
  2. Thank you, Lindsey. I am also relatively new to social media. I started using social media in Jan 2010, but I fell in love with this powerful tool. :)

    ReplyDelete

Post a Comment

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

Can leisure and work-from-home demand stimulate extended-stay hotel growth beyond COVID-19?

The lodging industry is   struggling   to fill the empty rooms in 2020. For months, U.S. hotels are running at an occupancy of 50% or lower.     Not every segment   suffers the same impact from the pandemic, however. Demand for   home-sharing  facilities had already bounced back over the summer. Airbnb reported a higher booking than last year. Marriott’s home-sharing arm is also doing well, seeing a sevenfold increase in booking over last summer.     Similar to what a residential rental or home-sharing facility   offers , guestrooms in extended-stay hotels also feature a full-size kitchen or a kitchenette. Extended-stay hotels are designed for travelers who want to stay at a “home” when away from home. A guestroom at the Residence Inn Miami Sunny Isles Beach   Extended-stay hotels vs. home-sharing facilities     Because COVID-19 is primarily transmitted through direct or indirect human contacts, people are highly encouraged to avoid unnecessary human interactions, leading to more   con

Will restaurants of the future still need a dining room?

It does not seem the coronavirus is leaving us soon, although we have seen good   progress in developing the vaccine . In recent weeks, many places reported   a surge of new infected COVID-19 cases . Some even resumed   lockdowns   and the mask-mandate order, forcing restaurants to   shut down indoor dining   services again.     As a short-term remedy, restaurants immediately shifted their offering to   curbside pickup and delivery  services. Meanwhile, restaurants are testing new concepts to embrace the   contactless self-service  trend for the future. Here are some examples,     Chipotle opened its first digital-only restaurant     The new prototype, known as the   Chipotle Digital Kitchen , debut in Highland Falls, NY, earlier this month. Different from the traditional Chipotle restaurant, the Chipotle Digital Kitchen features:     A lobby designated for pickup services through off-premise orders.   A see-through kitchen, allowing customers to see, smell, and hear what is going on b