Skip to main content

Do You Measure Your Influence on Social Media? How?

Many of us have more than one social media accounts, but not everyone is interested in measuring how much influence a person has on social media. Even for those who are interested, they may not necessarily know how to measure their impact.

This summer, I discovered a tool called “Klout,” which reports a person’s or an organization’s influence on major social media sites. It looks at the factors like how many friends and followers a user has, how many friends and follower a user can truly reach, and what attention and reactions a user can get from his/her/its friends and followers. “Klout” rewards those true influencers with a variety of “perks” according to the topic(s) of their influence.

Marketers will LOVE “Klout” because they see the opportunity of amplifying those top influencers’ power on social media. I am not a marketer; but I am active on social media, and I do research on social media. Despite the fact that I am not able to evaluate the scales used by “Klout” for its reliability and validity, I have found this tool very helpful in motivating me to actively engage with my friends and followers --- the more I communicate with my friends and followers on social media, the higher “Klout” score I receive. Engaging the audience --- that is what social media is about, isn’t it?

If you have one or more personal accounts on social media, do you care what your influence is? How do you measure your influence in your network?

If you are managing one or some social media accounts for your company or organization, what scales do you use to measure the “effectiveness” of the social media tools?
 
The ABC News Report about Klout

video platformvideo managementvideo solutionsvideo player

The MSNBC News Report about Klout



References:
The picture was downloaded from AdWeek.com.

Comments

  1. I was one of the last of my friends to get a facebook page, and I was reluctant to sign up at all. Now, I realize the great benefit it has for connecting friends and relatives across the country. I do not have a big interest in finding out what my influence is online, but I can see where it would be helpful for many companies and professionals. I don’t really measure my influence in a network, as I use the social media site mainly for enjoyment rather than for business. I know there are other professional specific sites that provide similar services.

    Although I do not post things often online, I sometimes post the location and time of the fitness or dance class I will be teaching that night. This is helpful if my friends want to come, or if anyone else has interest. I do not broadcast past my friends/relatives and the location where I teach, but social media would be a great way to advertise more if I chose to. Class turnout and new students joining the class would prove the effectiveness of the media tools. I have seen many other people advertise in this manner with excellent results.

    ReplyDelete
  2. Thank you, Lindsey. I am also relatively new to social media. I started using social media in Jan 2010, but I fell in love with this powerful tool. :)

    ReplyDelete

Post a Comment

Popular posts from this blog

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term.   Social media game strong   During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated  “Customers are going to come back...And if you allow your competitors to reengage with the guests before

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process.   The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix.     The empirical study about 7 Ps of home-sharing services   Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace

The repositioning of Ten Ren’s Tea Time (by Eddie Long)

Ten Ren’s Tea was founded in 1953 and now operates one hundred retail stores globally, providing the finest teas to their loyal customers worldwide. Ten Ren’s combines modern technology and traditional methods when processing tea leaves to provide customers with the highest quality tea that aids in improving the quality of life and health for their customers. Ten Ren’s Tea Time, the restaurant, has a total of nine locations in the Southern California area. New Image: Ten Ren’s Tea Time recently changed its logo, as shown below. We can say that the marketing team wanted a change of the company’s logo to regain customer’s attention and regain their sales.  Just like they changed their logo, they also updated the website to fit the new theme. Their website appears more modernized than their previous design s, which can attract potential customers and returning customers. The company wanted to show its target market that they know what customers want and can accommodate any customer’s