Skip to main content

Do You Measure Your Influence on Social Media? How?

Many of us have more than one social media accounts, but not everyone is interested in measuring how much influence a person has on social media. Even for those who are interested, they may not necessarily know how to measure their impact.

This summer, I discovered a tool called “Klout,” which reports a person’s or an organization’s influence on major social media sites. It looks at the factors like how many friends and followers a user has, how many friends and follower a user can truly reach, and what attention and reactions a user can get from his/her/its friends and followers. “Klout” rewards those true influencers with a variety of “perks” according to the topic(s) of their influence.

Marketers will LOVE “Klout” because they see the opportunity of amplifying those top influencers’ power on social media. I am not a marketer; but I am active on social media, and I do research on social media. Despite the fact that I am not able to evaluate the scales used by “Klout” for its reliability and validity, I have found this tool very helpful in motivating me to actively engage with my friends and followers --- the more I communicate with my friends and followers on social media, the higher “Klout” score I receive. Engaging the audience --- that is what social media is about, isn’t it?

If you have one or more personal accounts on social media, do you care what your influence is? How do you measure your influence in your network?

If you are managing one or some social media accounts for your company or organization, what scales do you use to measure the “effectiveness” of the social media tools?
 
The ABC News Report about Klout

video platformvideo managementvideo solutionsvideo player

The MSNBC News Report about Klout



References:
The picture was downloaded from AdWeek.com.

Comments

  1. I was one of the last of my friends to get a facebook page, and I was reluctant to sign up at all. Now, I realize the great benefit it has for connecting friends and relatives across the country. I do not have a big interest in finding out what my influence is online, but I can see where it would be helpful for many companies and professionals. I don’t really measure my influence in a network, as I use the social media site mainly for enjoyment rather than for business. I know there are other professional specific sites that provide similar services.

    Although I do not post things often online, I sometimes post the location and time of the fitness or dance class I will be teaching that night. This is helpful if my friends want to come, or if anyone else has interest. I do not broadcast past my friends/relatives and the location where I teach, but social media would be a great way to advertise more if I chose to. Class turnout and new students joining the class would prove the effectiveness of the media tools. I have seen many other people advertise in this manner with excellent results.

    ReplyDelete
  2. Thank you, Lindsey. I am also relatively new to social media. I started using social media in Jan 2010, but I fell in love with this powerful tool. :)

    ReplyDelete

Post a Comment

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

How Covid-19 will change the HR department? (by Vivian Tan)

With the current pandemic happening, many businesses are having a hard time. It is hard for them to maintain to pay all their employees, and many things have changed on how companies are running during Covid-19. Because of this virus, employees work from home and might lack the motivation to finish their tasks. Many businesses shut their doors infinitely and file for bankruptcy because it is hard to pay their employees, and there are not many businesses coming in. In the hospitality industry, the HR department must create policies and answer questions from the outbreak. It is also essential that they communicate with workers for any updates and make sure that it does not affect their daily operations.     When it comes to covid-19 concerns, the HR department should communicate with the employees for any updates on the virus, such as informing employees about policies, personal hygiene, posting signs around the workplace about symptoms of the virus, and wear masks. Also, asking employee

The 2020 hospitality and tourism trends that will likely stay in 2021 and beyond

The COVID-19 pandemic had made an unprecedented impact on the   global economy   in 2020. The good news is the long-waited COVID-19 vaccines will   soon become available . Let’s hope that the coronavirus will disappear soon as we enter the New Year.     Looking back before we look forward   At year-end 2019, I predicted a few   2020 trends   in hospitality, retail, and tourism businesses. For example, I recommended that we should pay special attention to the following areas:      A shifting focus on food delivery, sustainable food, and quick-casual restaurants. Using AI and facial recognition in service operations.   The threats from Google, Amazon, and Airbnb as a (potential, new) giant tourism enterprise in the market.   Investors’ growing interest in boutique retail stores and hotels. Customer loyalty issues as more travel companies adopted the dynamic pricing strategy even in their frequent traveler programs.   Safety issues during travel.     Certainly, the global pandemic was not