Skip to main content

The Art of Curiosity

The Fall Career Fair at Syracuse University took place at the Carrier Dome yesterday. I met with several hospitality recruiters in the Dome and asked them about their recruiting experience with different schools in the Northeastern region. They did not compare the calibers of students from different hospitality schools, but they indicated that they prefer those schools where students are curious about what their companies are doing and ask a lot of questions. I have found it very interesting that recruiters’ impression of a good hospitality program is not built upon how many students sign up for an interview, how many graduates they hire, or even how well the graduates perform at work after they are hired. Instead, they value the students’ curiosity.  

When making a presentation on campus, recruiters can tell whether students have interest in their companies and the hospitality industry in general by observing students’ behaviors and listening to their questions. If students are quiet or playing with their cell phones (that is actually very rude), recruiters know that these students have no passion about the industry --- “if they have passion for the industry and their major, they would LOVE to know what we are doing as compared to others even if they do not want to work for us,” a recruiter said.  

Earlier this year, I published a qualitative study and another quantitative-focused study about hospitality recruiters’ selection criteria in college recruiting. According to the research findings, it is very important that students ask engaging and intellectual questions during the recruiting-selection process if they want to get a job offer. If students are interested in a topic, they will pay attention. For those who are curious enough to pay attention, they must also know the subject very well before they can come up with engaging and intellectual questions. I completely understand why recruiters will judge candidates or even the quality of a hospitality program based on the curiosity shown by the students.

Curiosity also works in both ways. If a job candidate does not feel that a recruiter is “curious” about her/his education and previous work experience, s/he may probably feel disappointed for the recruiter and the company.

Besides what is discussed above, what else can you tell based on a person’s curiosity?

References:
The picture was downloaded from the Center for Career Services at Syracuse University. 

Comments

Popular posts from this blog

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term.   Social media game strong   During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated  “Customers are going to come back...And if you allow your competitors to reengage with the guests before

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process.   The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix.     The empirical study about 7 Ps of home-sharing services   Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace

The repositioning of Ten Ren’s Tea Time (by Eddie Long)

Ten Ren’s Tea was founded in 1953 and now operates one hundred retail stores globally, providing the finest teas to their loyal customers worldwide. Ten Ren’s combines modern technology and traditional methods when processing tea leaves to provide customers with the highest quality tea that aids in improving the quality of life and health for their customers. Ten Ren’s Tea Time, the restaurant, has a total of nine locations in the Southern California area. New Image: Ten Ren’s Tea Time recently changed its logo, as shown below. We can say that the marketing team wanted a change of the company’s logo to regain customer’s attention and regain their sales.  Just like they changed their logo, they also updated the website to fit the new theme. Their website appears more modernized than their previous design s, which can attract potential customers and returning customers. The company wanted to show its target market that they know what customers want and can accommodate any customer’s