Skip to main content

Tour of the Sheraton Syracuse University Hotel & Conference Center, Oct 2011

Sheraton Syracuse University Hotel & Conference Center is located right in the heart of the SU campus. The property is owned by SU and managed by Starwood Hotels and Resorts. Recently, it is finishing up a $5 million renovation. I am glad that my Hotel & Resort Operations class and I had a chance to hear about the renovation experience from the hotel executives and see the results of their hard work.

We all enjoyed the tour. I, in particular, liked the bigger-size and a more-modern-look Club Lounge, the more spacious workout room, and the clean design of the guestrooms. I believe that these changes reflect Sheraton’s vision very well under its system-wide $6 billion “revitalizing the brand” campaign.

I also very much appreciate the fact that every executive shared their work experience and advice with us. There are many takeaways from this tour, some of which can be found in my discussion of our previous tours. Here, I would like to highlight that regardless which executive position a person holds, s/he must know what is going on in the market, e.g. new laws and regulations, market trends, events, the directions that the competitors are moving to, and etc.

If you went on the tour, what are your takeaways? If you did not go with us, have you stayed in a newly-renovated Sheraton Hotel or Resort recently? What do you think of Sheraton’s campaign of revitalizing the brand?

Discussion of the Previous Two Tours:

The pictures show a corner of the Club Lounge and the workout facility. Want to check out more pictures about this tour? Please visit the album on my Facebook Page (don’t forget to Like my page when you are there).

Comments

  1. Nice tour. This place looks great indeed. I think they are on the right track on revitalizing their brand.

    ReplyDelete

Post a Comment

Popular posts from this blog

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term.   Social media game strong   During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated  “Customers are going to come back...And if you allow your competitors to reengage with the guests before

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process.   The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix.     The empirical study about 7 Ps of home-sharing services   Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace

The repositioning of Ten Ren’s Tea Time (by Eddie Long)

Ten Ren’s Tea was founded in 1953 and now operates one hundred retail stores globally, providing the finest teas to their loyal customers worldwide. Ten Ren’s combines modern technology and traditional methods when processing tea leaves to provide customers with the highest quality tea that aids in improving the quality of life and health for their customers. Ten Ren’s Tea Time, the restaurant, has a total of nine locations in the Southern California area. New Image: Ten Ren’s Tea Time recently changed its logo, as shown below. We can say that the marketing team wanted a change of the company’s logo to regain customer’s attention and regain their sales.  Just like they changed their logo, they also updated the website to fit the new theme. Their website appears more modernized than their previous design s, which can attract potential customers and returning customers. The company wanted to show its target market that they know what customers want and can accommodate any customer’s