Skip to main content

Tour of the Sheraton Syracuse University Hotel & Conference Center, Oct 2011

Sheraton Syracuse University Hotel & Conference Center is located right in the heart of the SU campus. The property is owned by SU and managed by Starwood Hotels and Resorts. Recently, it is finishing up a $5 million renovation. I am glad that my Hotel & Resort Operations class and I had a chance to hear about the renovation experience from the hotel executives and see the results of their hard work.

We all enjoyed the tour. I, in particular, liked the bigger-size and a more-modern-look Club Lounge, the more spacious workout room, and the clean design of the guestrooms. I believe that these changes reflect Sheraton’s vision very well under its system-wide $6 billion “revitalizing the brand” campaign.

I also very much appreciate the fact that every executive shared their work experience and advice with us. There are many takeaways from this tour, some of which can be found in my discussion of our previous tours. Here, I would like to highlight that regardless which executive position a person holds, s/he must know what is going on in the market, e.g. new laws and regulations, market trends, events, the directions that the competitors are moving to, and etc.

If you went on the tour, what are your takeaways? If you did not go with us, have you stayed in a newly-renovated Sheraton Hotel or Resort recently? What do you think of Sheraton’s campaign of revitalizing the brand?

Discussion of the Previous Two Tours:

The pictures show a corner of the Club Lounge and the workout facility. Want to check out more pictures about this tour? Please visit the album on my Facebook Page (don’t forget to Like my page when you are there).

Comments

  1. Nice tour. This place looks great indeed. I think they are on the right track on revitalizing their brand.

    ReplyDelete

Post a Comment

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with

How to choose the best credit cards for travel (By David Mai)

  Traveling in a Post-Pandemic World If there was one thing the pandemic taught us, it was that everybody became hesitant and unwilling to travel. Shaver (2020) of The Washington Post shared an interesting tidbit in which Americans were actually staying home less during the pandemic, according to research that tracks users' smartphone data.  The quarantine fatigue affected nearly everyone who lived an active lifestyle or loved to be out and about in the world. It was simply not a safe time, and too many regulations were in place that deterred consumers from traveling for leisure. Consequently, the COVID-19 pandemic significantly impacted the travel and hospitality industry. Yet, there is no doubt that people will yearn to travel again when the pandemic is fully lifted. Around this same time, credit card companies have developed unique ways to retain business with consumers who look to maximize rewards and benefits for their journey. A Little Preparation Goes a Long Way