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SoundTracking: How Can Hospitality Companies Use This App for Their Advantages?

The Wall Street Journal called SoundTracking the “next big thing in tech.” It is a social mobile app that allows people to share the music they are listening to in the form of virtual postcard: First, it recognizes the music that is playing on air. Then, it lets users attach a picture, update, and the location with the song if they want to share it on the social networking sites. Within seven months, the app has created a community of over 750,000 users and has become “the most twitted music service on Twitter.”

For those hospitality companies that sell CDs and music (e.g. W Hotels and Starbucks), SoundTracking can be helpful in promoting their retail sales and the brand. If you are using this app, how do you like or dislike the service? If this is the first time you heard of this app, are you interested in using the service? Should SoundTracking become “the next big thing in tech,” how can hospitality companies use this app for their advantages?

 

Comments

  1. Sound-tracking may be the "next big thing in tech" especially in our generation of the tech savvy, smart phone users. I think this new mobile app is a pretty clever idea especially since everyone these days have smart phones. The availability for this new app is feasible for almost everyone by a simple touch/click on our smart phones. The fact that this mobile app has already gotten over 750,000 users within seven months just shows how much people nowadays are so consumed with the newest, most latest, thing out. Therefore, the fact that this app can be incorporated into the hospitality industry by promoting their retail sales, and branding, is a smart idea and is an incredible idea. I believe that this app can definitely help future customers of hotels, or any hospitality service, get a feel for their next possible, destination. It will help the customers get an idea of the ambiance of the hotel, through its music and soundtrack. Music has a lot to do with the feel and aura of a hotel operation, or any other kind of operation like a restaurant, conference center, catering hall etc. That's why I feel that through this application, which is so easily available through almost any phone, can give customers a sneak peek at which hotels might be suitable for them. They can also share the music with others along with a picture of the hotel to let others know how the hotel is like. It can almost be used as a customer review.

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  2. Sound-tracking is a really cool, innovative technology that can have a big effect on hospitality business. Either pre-existing music that a brand already has, or if a brand would like to begin using a soundtrack that will help identify themselves are ways this technolgy can be used.
    For the hospitality industry, I believe it is important for a hotel, or restaurant to appeal to all of the customers senses. Sound and hearing being one of these senses, is a unique aspect as it sets the tone and mimics the theme of what the brand has to offer and/or is trying to convey. The sound tracking app could further expand the senses for a customer or guest and in the end, really tie together specific themes of a brand and bussiness in the hospitality industry. As with sense of smell, sense of hearing is also a very residual sense that people remember and are able to reflect and look back upon and remember that brand because of their soundtrack.

    Ben Weber
    HPM 321

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