The World’s Tallest Building Opens in Dubai

We introduced another designer boutique life-style hotel brand in April, Armani Hotel Dubai. It is located in the world’s tallest building (2700 feet; almost twice as tall as the Empire State Building). Today’s MSNBC News video takes us to tour the building.

Boutique life-style concept has been a big trend for the lodging industry. We also discussed several times about this trend in this blog. For examples:
Boutique Hotels = Unique Experience + Standardized High-Quality Service?
Development of a Universal Standard for Boutique and Lifestyle Hotels
Under the Boutique Hotel Concept, Independent Hotels May Now Join a Franchiser's Family

What changes do you expect to see in this boutique hotel concept? Where do you think the market will lead us?

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