Do You Measure Your Influence on Social Media? How?

Many of us have more than one social media accounts, but not everyone is interested in measuring how much influence a person has on social media. Even for those who are interested, they may not necessarily know how to measure their impact.

This summer, I discovered a tool called “Klout,” which reports a person’s or an organization’s influence on major social media sites. It looks at the factors like how many friends and followers a user has, how many friends and follower a user can truly reach, and what attention and reactions a user can get from his/her/its friends and followers. “Klout” rewards those true influencers with a variety of “perks” according to the topic(s) of their influence.

Marketers will LOVE “Klout” because they see the opportunity of amplifying those top influencers’ power on social media. I am not a marketer; but I am active on social media, and I do research on social media. Despite the fact that I am not able to evaluate the scales used by “Klout” for its reliability and validity, I have found this tool very helpful in motivating me to actively engage with my friends and followers --- the more I communicate with my friends and followers on social media, the higher “Klout” score I receive. Engaging the audience --- that is what social media is about, isn’t it?

If you have one or more personal accounts on social media, do you care what your influence is? How do you measure your influence in your network?

If you are managing one or some social media accounts for your company or organization, what scales do you use to measure the “effectiveness” of the social media tools?
 
The ABC News Report about Klout

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The MSNBC News Report about Klout



References:
The picture was downloaded from AdWeek.com.

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