Many business deals are sealed during power lunch. If your restaurant wants to attract customers for business lunch, then you need to check out the criteria of “how to pick the right restaurant for a business lunch” that are discussed in the Open Forum at American Express.
Foremost, it starts from great service. Your servers need to be “observant and discreet --- they know when to come by, and when to leave you alone to discuss business matters.”
Then, it comes to appealing food. American food and steak-and-seafood option are considered good choices. The forum suggests businessmen should offer a variety of options to the person whom is invited, including vegetarian. Restaurants may want to consider adding healthy and/or vegetarian items --- healthy, organic, and vegetarian food is one of upcoming food trends anyway.
Last, it ends with great atmosphere. From the forum, I hear words like “impressive,” “professional ambiance” and “beautiful décor.” I myself prefer a place with tablecloths, stainless steel silverware, and nice china.
In addition to those three factors, I also feel convenient location, brand image, and price range are also important. Location is difficult to change, but a restaurant can at least ask itself if its brand image matches the clientele’s personality and if the items on the menu look “just right” to the target customers for business lunch. What do you think?
References:
The Open Forum @ American Express: http://tinyurl.com/linchikwokblog07072010
Picture was downloaded from: http://tinyurl.com/linchikwokblog07072010P
Foremost, it starts from great service. Your servers need to be “observant and discreet --- they know when to come by, and when to leave you alone to discuss business matters.”Then, it comes to appealing food. American food and steak-and-seafood option are considered good choices. The forum suggests businessmen should offer a variety of options to the person whom is invited, including vegetarian. Restaurants may want to consider adding healthy and/or vegetarian items --- healthy, organic, and vegetarian food is one of upcoming food trends anyway.
Last, it ends with great atmosphere. From the forum, I hear words like “impressive,” “professional ambiance” and “beautiful décor.” I myself prefer a place with tablecloths, stainless steel silverware, and nice china.
In addition to those three factors, I also feel convenient location, brand image, and price range are also important. Location is difficult to change, but a restaurant can at least ask itself if its brand image matches the clientele’s personality and if the items on the menu look “just right” to the target customers for business lunch. What do you think?
References:
The Open Forum @ American Express: http://tinyurl.com/linchikwokblog07072010
Picture was downloaded from: http://tinyurl.com/linchikwokblog07072010P
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