Skip to main content

A Win-Win Relationship Between Horseshoe Bay Resort and Texa Tech University: Part II

Today, Dr. Blum, Dr. Adams, and I toured the hospitality and culinary arts program at Austin Community College and the Hill Country University Center in Fredericksburg. We met with a few community leaders and discussed the future needs of the community and hospitality students. I believe strong community support is one key why Horseshoe Bay Resort and the RHIM (Restaurant, Hotel, and Institutional Management) program at Texas Tech University can build a win-win relationship.

As a tourist destination, Texas Hill Country needs many well-trained hospitality professionals to sustain the business. There are a few community colleges in this region that offer associate degree in hospitality and relative field. However, the community is still facing a challenge of providing adequate education to the labor force for their career advancement. There is a need for a four-year hospitality program in the Hill Country. In addition to Lubbock (main campus) and San Angelo (Angelo State University), Texas Tech University System has several off-campus sites, including Abilene, Amarillo, Fredericksburg, Highland Lakes, and Junction. Fredericksburg, Highland Lakes, and Junction are all located in the Hill Country. Texas Tech University has a great potential of meeting the needs of the community.

Several years ago, Horseshoe Bay Resort started hiring the RHIM students at Texas Tech to meet its temporary needs. Over the years, RHIM students have built a good reputation by providing excellent guest service, having good work ethics, and demonstrating the knowledge of hospitality management. The community shows trust and great support of to Texas Tech, which pushes the win-win relationship forward.

Tomorrow, I will meet with the interns in the resort hotel. I wonder what experience they have with Horseshoe Bay Resort and the community.

* The pictures show the Hill Country University Center at the Fredericksburg location.

Comments

Popular posts from this blog

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term.   Social media game strong   During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated  “Customers are going to come back...And if you allow your competitors to reengage with the guests before

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process.   The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix.     The empirical study about 7 Ps of home-sharing services   Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace

We are in this together (by Konica Chhin)

It’s no secret that the hospitality industry has been hit hard with the current pandemic we are dealing with. From vacant hotel rooms to empty restaurants, sales have plummeted since the outbreak of Covid-19. Some businesses, especially small, are barely surviving. While we are all required to abide by the stay-at-home order that the government placed, the hospitality industry is considered essential. We are the ones that provide shelter and food for individuals. Let’s take a look and see what our industry has done to help market themselves and stay in business during this unpredictable time. Due to the stay-at-home order and people being cautious, people are not taking vacations or staying at hotels for that matter. Hotels are one sector of our industry that got hit the worse. Most hotel sales have dropped at least 50% and many of them decided to shut their doors. We all know how expensive it is to operate a hotel from paying employees to electricity. There are so many things that