Skip to main content

A Win-Win Relationship Between Horseshoe Bay Resort and Texa Tech University: Part II

Today, Dr. Blum, Dr. Adams, and I toured the hospitality and culinary arts program at Austin Community College and the Hill Country University Center in Fredericksburg. We met with a few community leaders and discussed the future needs of the community and hospitality students. I believe strong community support is one key why Horseshoe Bay Resort and the RHIM (Restaurant, Hotel, and Institutional Management) program at Texas Tech University can build a win-win relationship.

As a tourist destination, Texas Hill Country needs many well-trained hospitality professionals to sustain the business. There are a few community colleges in this region that offer associate degree in hospitality and relative field. However, the community is still facing a challenge of providing adequate education to the labor force for their career advancement. There is a need for a four-year hospitality program in the Hill Country. In addition to Lubbock (main campus) and San Angelo (Angelo State University), Texas Tech University System has several off-campus sites, including Abilene, Amarillo, Fredericksburg, Highland Lakes, and Junction. Fredericksburg, Highland Lakes, and Junction are all located in the Hill Country. Texas Tech University has a great potential of meeting the needs of the community.

Several years ago, Horseshoe Bay Resort started hiring the RHIM students at Texas Tech to meet its temporary needs. Over the years, RHIM students have built a good reputation by providing excellent guest service, having good work ethics, and demonstrating the knowledge of hospitality management. The community shows trust and great support of to Texas Tech, which pushes the win-win relationship forward.

Tomorrow, I will meet with the interns in the resort hotel. I wonder what experience they have with Horseshoe Bay Resort and the community.

* The pictures show the Hill Country University Center at the Fredericksburg location.

Comments

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process.   The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix.     The empirical study about 7 Ps of home-sharing services   Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term.   Social media game strong   During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated  “Customers are going to come back...And if you allow your competitors to reengage with the guests before