What Is Your Company's Position on Facebook?

As I am working on two research projects on social media, I pay special attention to companies' activities on Facebook. This ABCNews video shows how Starbucks, as an example, uses Facebook to communicate with its customers. Starbucks has more than 14.6 million Facebook fans (or people who "Like" the company) as of Oct 5, 2010. It is not difficult to imagine how much valuable marketing and market information Starbucks may get by actively engaging with its customers on Facebook. Interestingly, I also found a large number of big companies that do not have any Facebook page. What are these companies thinking? May I ask, what is your company's position on Facebook?

Popular posts from this blog

Convenience over Class: Serving Vino in Cans (by Kristen Rinck)

2017 hotel trends: Some indications from AHLA 2016 Lodging Survey

Put a Stop to Booking Abandonment (by Karen Valeria Sandoval)