Skip to main content

Wine Buying Made Easy

Not everyone is wine savvy or knows which bottle to order or purchase. Thanks to technology, buying wine these days is much easier than before. This ABC News video shows how customers may use iPad to order wine in a restaurant. An “electronic wine list” allows customers to search wine by type, region, price, and more. They can also navigate the Internet for reviews with a fingertip, which is described in this video as “wine course in a minute.” Furthermore, if a customer likes a bottle, s/he may take a picture and use an iPhone app to find a nearby place where s/he can purchase the same bottle for the best price.

By making it easier for customers to make a purchasing decision, restaurants hope to increase the bottom line. If you are interested in reading relevant discussion, please also check out the posts of MenuPad and e-menu in this blog.

Comments

  1. Restaurants can capitalize on this trend of using iPhones and apps for wine purchases by suggesting food pairings. Some foods enhance the flavor of the wine, creating a unique and enjoyable wine experience for the customer. If restaurants emphasize food and wine pairings, they can significantly increase their overall profit. In addition, customers can view the food and wine menu as a part of the restaurant’s customer service segment. This can translate into an increase in customer loyalty and repeat customers. It is cheaper for a company to serve repeat customers versus new customers. As a result, technology and wine applications can significantly contribute to present and future sales for a company.

    ReplyDelete
  2. I think this idea is a great idea because it advances the hospitality management industry to a higher level. In my opinion, I think it gives people an easier way to pick a wine without having to think so much during dinner. You are also right on point about how not too many people know what wine to drink that would be compatible with their meal of choice. I think when I grow older, and I begin to drink wine, it would give me a great headache to figure out what to pick out of the menu from the restaurant. This application will help benefit the restaurant and the customers because it gives them a personal feel when they ask for a wine list. It is almost amazing as to how the US can produce over 25,000 variety of wine in a year.

    Many iphone applications all have to do with the restaurant industry and I think it is because our industry has grown so big, many people want to learn and taste the great food that can be made. The applications can help them pinpoint certain restaurants that they have never even heard of. The restaurant industry is growing and has yet to achieve more !

    ReplyDelete
  3. A follow-up update: The Birth of the iRestaurant @IncMagazine http://www.inc.com/articles/201108/the-birth-of-the-ipad-only-restaurant.html?utm_source=running-a-business&utm_medium=email&utm_campaign=incid38442week33

    Linchi Kwok

    ReplyDelete

Post a Comment

Popular posts from this blog

Social media engagement is immune to COVID-19 (by Steven Valenzuela)

In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term.   Social media game strong   During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated  “Customers are going to come back...And if you allow your competitors to reengage with the guests before

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process.   The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix.     The empirical study about 7 Ps of home-sharing services   Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace

The repositioning of Ten Ren’s Tea Time (by Eddie Long)

Ten Ren’s Tea was founded in 1953 and now operates one hundred retail stores globally, providing the finest teas to their loyal customers worldwide. Ten Ren’s combines modern technology and traditional methods when processing tea leaves to provide customers with the highest quality tea that aids in improving the quality of life and health for their customers. Ten Ren’s Tea Time, the restaurant, has a total of nine locations in the Southern California area. New Image: Ten Ren’s Tea Time recently changed its logo, as shown below. We can say that the marketing team wanted a change of the company’s logo to regain customer’s attention and regain their sales.  Just like they changed their logo, they also updated the website to fit the new theme. Their website appears more modernized than their previous design s, which can attract potential customers and returning customers. The company wanted to show its target market that they know what customers want and can accommodate any customer’s