Skip to main content

Wine Buying Made Easy

Not everyone is wine savvy or knows which bottle to order or purchase. Thanks to technology, buying wine these days is much easier than before. This ABC News video shows how customers may use iPad to order wine in a restaurant. An “electronic wine list” allows customers to search wine by type, region, price, and more. They can also navigate the Internet for reviews with a fingertip, which is described in this video as “wine course in a minute.” Furthermore, if a customer likes a bottle, s/he may take a picture and use an iPhone app to find a nearby place where s/he can purchase the same bottle for the best price.

By making it easier for customers to make a purchasing decision, restaurants hope to increase the bottom line. If you are interested in reading relevant discussion, please also check out the posts of MenuPad and e-menu in this blog.

Comments

  1. Restaurants can capitalize on this trend of using iPhones and apps for wine purchases by suggesting food pairings. Some foods enhance the flavor of the wine, creating a unique and enjoyable wine experience for the customer. If restaurants emphasize food and wine pairings, they can significantly increase their overall profit. In addition, customers can view the food and wine menu as a part of the restaurant’s customer service segment. This can translate into an increase in customer loyalty and repeat customers. It is cheaper for a company to serve repeat customers versus new customers. As a result, technology and wine applications can significantly contribute to present and future sales for a company.

    ReplyDelete
  2. I think this idea is a great idea because it advances the hospitality management industry to a higher level. In my opinion, I think it gives people an easier way to pick a wine without having to think so much during dinner. You are also right on point about how not too many people know what wine to drink that would be compatible with their meal of choice. I think when I grow older, and I begin to drink wine, it would give me a great headache to figure out what to pick out of the menu from the restaurant. This application will help benefit the restaurant and the customers because it gives them a personal feel when they ask for a wine list. It is almost amazing as to how the US can produce over 25,000 variety of wine in a year.

    Many iphone applications all have to do with the restaurant industry and I think it is because our industry has grown so big, many people want to learn and taste the great food that can be made. The applications can help them pinpoint certain restaurants that they have never even heard of. The restaurant industry is growing and has yet to achieve more !

    ReplyDelete
  3. A follow-up update: The Birth of the iRestaurant @IncMagazine http://www.inc.com/articles/201108/the-birth-of-the-ipad-only-restaurant.html?utm_source=running-a-business&utm_medium=email&utm_campaign=incid38442week33

    Linchi Kwok

    ReplyDelete

Post a Comment

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with

How to choose the best credit cards for travel (By David Mai)

  Traveling in a Post-Pandemic World If there was one thing the pandemic taught us, it was that everybody became hesitant and unwilling to travel. Shaver (2020) of The Washington Post shared an interesting tidbit in which Americans were actually staying home less during the pandemic, according to research that tracks users' smartphone data.  The quarantine fatigue affected nearly everyone who lived an active lifestyle or loved to be out and about in the world. It was simply not a safe time, and too many regulations were in place that deterred consumers from traveling for leisure. Consequently, the COVID-19 pandemic significantly impacted the travel and hospitality industry. Yet, there is no doubt that people will yearn to travel again when the pandemic is fully lifted. Around this same time, credit card companies have developed unique ways to retain business with consumers who look to maximize rewards and benefits for their journey. A Little Preparation Goes a Long Way