What Is Your Company's Position on Facebook?

As I am working on two research projects on social media, I pay special attention to companies' activities on Facebook. This ABCNews video shows how Starbucks, as an example, uses Facebook to communicate with its customers. Starbucks has more than 14.6 million Facebook fans (or people who "Like" the company) as of Oct 5, 2010. It is not difficult to imagine how much valuable marketing and market information Starbucks may get by actively engaging with its customers on Facebook. Interestingly, I also found a large number of big companies that do not have any Facebook page. What are these companies thinking? May I ask, what is your company's position on Facebook?

Comments

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

Can leisure and work-from-home demand stimulate extended-stay hotel growth beyond COVID-19?

The lodging industry is struggling to fill the empty rooms in 2020. For months, U.S. hotels are running at an occupancy of 50% or lower. Not every segment suffers the same impact from the pandemic, however. Demand for home-sharing facilities had already bounced back over the summer. Airbnb reported a higher booking than last year. Marriott’s home-sharing arm is also doing well, seeing a sevenfold increase in booking over last summer. Similar to what a residential rental or home-sharing facility offers , guestrooms in extended-stay hotels also feature a full-size kitchen or a kitchenette. Extended-stay hotels are designed for travelers who want to stay at a “home” when away from home. A guestroom at the Residence Inn Miami Sunny Isles Beach Extended-stay hotels vs. home-sharing facilities Because COVID-19 is primarily transmitted through direct or indirect human contacts, people are highly encouraged to avoid unnecessary human interactions, leading to more con

Will restaurants of the future still need a dining room?

It does not seem the coronavirus is leaving us soon, although we have seen good progress in developing the vaccine . In recent weeks, many places reported a surge of new infected COVID-19 cases . Some even resumed lockdowns and the mask-mandate order, forcing restaurants to shut down indoor dining services again. As a short-term remedy, restaurants immediately shifted their offering to curbside pickup and delivery services. Meanwhile, restaurants are testing new concepts to embrace the contactless self-service trend for the future. Here are some examples, Chipotle opened its first digital-only restaurant The new prototype, known as the Chipotle Digital Kitchen , debut in Highland Falls, NY, earlier this month. Different from the traditional Chipotle restaurant, the Chipotle Digital Kitchen features: A lobby designated for pickup services through off-premise orders. A see-through kitchen, allowing customers to see, smell, and hear what is going on b

Linchi Kwok, Ph.D.

Search This Blog