As I am working on two research projects on social media, I pay special attention to companies' activities on Facebook. This ABCNews video shows how Starbucks, as an example, uses Facebook to communicate with its customers. Starbucks has more than 14.6 million Facebook fans (or people who "Like" the company) as of Oct 5, 2010. It is not difficult to imagine how much valuable marketing and market information Starbucks may get by actively engaging with its customers on Facebook. Interestingly, I also found a large number of big companies that do not have any Facebook page. What are these companies thinking? May I ask, what is your company's position on Facebook?
In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term. Social media game strong During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated “Customers are going to come back...And if you allow your competitors to reengage with the guests before