As I am working on two research projects on social media, I pay special attention to companies' activities on Facebook. This ABCNews video shows how Starbucks, as an example, uses Facebook to communicate with its customers. Starbucks has more than 14.6 million Facebook fans (or people who "Like" the company) as of Oct 5, 2010. It is not difficult to imagine how much valuable marketing and market information Starbucks may get by actively engaging with its customers on Facebook. Interestingly, I also found a large number of big companies that do not have any Facebook page. What are these companies thinking? May I ask, what is your company's position on Facebook?
Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose.
This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other.
I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”?
To many people, Facebook is only for “friends,” whe
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