A recent survey conducted by the National Restaurant Association revealed that growing one’s own garden vegetables is 2010’s top restaurant trend. More independent restaurants grow vegetables for going green and cutting operation costs.
The Blue Water Grill in Grand Rapids, Michigan, for example, has increased the size of its garden from 1,000 square feet to about 3,000 square feet. The gardens now provide supplies of tomatoes, squash, peppers, sweet corn, herbs, and strawberries. Restaurant owners believe that such practice allows them to better control the quality of food and lower the food costs. Some restaurants also open their gardens for tours. During tours, creative chefs may offer to cook something “special” from the garden for guests.
In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term. Social media game strong During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated “Customers are going to come back...And if you allow your competitors to reengage with the guests before
The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process. The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix. The empirical study about 7 Ps of home-sharing services Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace
Amazon recently introduced a new biometric payment device , Amazon One, in two of its Go stores in Seattle. Shoppers can now enter and pay at cashier-free Amazon Go stores by scanning their palms. The company opened its first Amazon Go store in Seattle to the public in January 2018 . Currently, Amazon operates 21 Go stores in Chicago, New York, San Francisco, and Seattle, with five temporarily closed. Unlike a typical grocery store, Amazon Go offers grab-and-go, ready-to-eat snacks, breakfast, and lunch options for shoppers. Shopping at Amazon Go can be as easy as walking in and out of the store. After consumers download the Amazon Go app and link the account with a form of payment, they can: Walk into the store by scanning the Amazon Go app. Grab the items wanted. Walk out of the store. Be charged through the Amazon Go app. How Amazon One works Amazon One works similarly to the Amazon Go app. To sign up , shoppers will need a credit card, a mobile number, and of course, their