I agree. In addition, I would like to see the “wow” effect and innovation from an advertisement. Referring back to our previous discussion on trends in innovation, I also believe it is critical for today’s multi-media advertisements to convey an image of a company, a product, or service with consistent, happy, and short stories. The ultimate goal is to make the target audience happy and push them to purchase a product or service. In turn, companies will feel pleased with the impacts of happy advertisements. What happy advertisements do you remember? How effective are they in pushing you to make a purchasing decision?
Facebook used to the cool place where everybody hangs out. Not long ago, Facebook was ranked the most visited website in the world , and the website where Americans spent the most time. Facebook page then became the most popular social media platform for business-to-consumer communications among various types of organizations. In recent years, however, Facebook faced several backlashes toward the platform’s data privacy practices and its CEO. Facebook is experiencing some challenges of maintaining its popularity among internet users, some of whom even call for a #DeleteFacebook movement . I myself, also notice a shift in my teenaged students’ interest in Facebook, even before the #DeleteFacebook backlash. So, if Facebook is no longer the cool place where everybody hangs out, which social media platforms can we use to communicate with our prospective consumers? The most popular social media platforms among U.S. teens According to a 2018 Pew Research Center report