Skip to main content

Happy Advertisements

Today’s good news is companies are picking up their spending on advertisements in a variety of media, including magazines, broadcasting, and Internet. This MSNBC video moves further by reviewing a brief history of advertisements and discussing the methods of creating an iconic advertisement. A good advertisement must carry “a story” in a short time and be associated with “emotions,” such as happiness.
I agree. In addition, I would like to see the “wow” effect and innovation from an advertisement. Referring back to our previous discussion on trends in innovation, I also believe it is critical for today’s multi-media advertisements to convey an image of a company, a product, or service with consistent, happy, and short stories. The ultimate goal is to make the target audience happy and push them to purchase a product or service. In turn, companies will feel pleased with the impacts of happy advertisements. What happy advertisements do you remember? How effective are they in pushing you to make a purchasing decision?

Comments

  1. When I saw that you made a comment about today's advertisement it struck an interest in me because me and my roommate were actually discussing advertising today in the media. I agree with the fact that happy advertisements sell a product better especially if it has a short story with a happy storyline. However I've noticed a recent trend in company's advertisements. Recently it seems that instead of having a storyline in the ad more and more companies are creating ads that are completely random and fairly discuss the product being pushed. For instance, the new Old Spice Commercials where the leading man goes from being in a hot tub to on a horse to on the beach to a motorcycle. The actual product is barely even mentioned until the end where the screen reads Old Spice. However, this technique seems to work because the ad is so random and entertaining it grasps the viewers attention and by the end of the ad the viewers will read the product name and want it.

    I completely agree that through the 90s and early 2000s, and even nowadays many commercials and ads were produced by creating a fun and happy short story. However, it seems that recently the trend is to create randomness strangeness in the ad. Doing so grasps the viewers attention.

    ReplyDelete

Post a Comment

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

How Covid-19 will change the HR department? (by Vivian Tan)

With the current pandemic happening, many businesses are having a hard time. It is hard for them to maintain to pay all their employees, and many things have changed on how companies are running during Covid-19. Because of this virus, employees work from home and might lack the motivation to finish their tasks. Many businesses shut their doors infinitely and file for bankruptcy because it is hard to pay their employees, and there are not many businesses coming in. In the hospitality industry, the HR department must create policies and answer questions from the outbreak. It is also essential that they communicate with workers for any updates and make sure that it does not affect their daily operations.     When it comes to covid-19 concerns, the HR department should communicate with the employees for any updates on the virus, such as informing employees about policies, personal hygiene, posting signs around the workplace about symptoms of the virus, and wear masks. Also, asking employee

The 2020 hospitality and tourism trends that will likely stay in 2021 and beyond

The COVID-19 pandemic had made an unprecedented impact on the   global economy   in 2020. The good news is the long-waited COVID-19 vaccines will   soon become available . Let’s hope that the coronavirus will disappear soon as we enter the New Year.     Looking back before we look forward   At year-end 2019, I predicted a few   2020 trends   in hospitality, retail, and tourism businesses. For example, I recommended that we should pay special attention to the following areas:      A shifting focus on food delivery, sustainable food, and quick-casual restaurants. Using AI and facial recognition in service operations.   The threats from Google, Amazon, and Airbnb as a (potential, new) giant tourism enterprise in the market.   Investors’ growing interest in boutique retail stores and hotels. Customer loyalty issues as more travel companies adopted the dynamic pricing strategy even in their frequent traveler programs.   Safety issues during travel.     Certainly, the global pandemic was not