Skip to main content

Haven't Got a Presence on YouTube yet?

YouTube teams up with Hollywood. Soon, people can watch pay-per-view movies on YouTube for as little as $5. What does this mean to business? Well, if your company does not have a presence on YouTube by now, it is time to put it on the to-do-list. In this blog, I have said enough about the important impact of Facebook and Twitter on hospitality business. As to YouTube, another important platform of social media, I suggest the following tactics to promote business and a company’s brand:

• Be authentic --- I believe this is what social media is about.
• Be short --- please don’t put anything over 5 minutes.
• Be fun --- nobody wants to waste time on something bored.
• Be informative --- please think of what viewers can “take away” when they finish the video.
• Be cohesive --- please communicate with consistent messages about a brand, no matter what social media website is used.
• Make continuous efforts --- consider posting a series of short videos with the same “theme” periodically.
• Link the messages or videos that are posted in different social media websites together by “cross-referring” the content of those messages or videos.

Another piece of information shared in this ABCNews video is about Oxford Dictionary, which is planning to “say good-bye” to paper and only publish the dictionary online. The way how people communicate and learn has changed significantly. Information posted online, which seemed less professional or authority in the past, will soon become the norm of publications. What do you think?

Comments

  1. YouTube also launches Vacationer travel channel http://t.co/LALKSKP

    ReplyDelete

Post a Comment

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with

The challenges of SB 93 (California Senate Bill No. 93) will impose on the employers and their human resource management team (by Brittany Schaffer)

The COVID-19 pandemic started in early 2020, and it has caused massive changes within a short period of time. One of the most rememberable effects of the COVID-19 pandemic was that businesses had to come to a complete halt, forcing them to lay off employees. California's unemployment rates went up.  Now that the stay-at-home orders have lifted, people start to come out. Businesses are now reopening, looking to rehire their laid-off employees. Before the pandemic, employers had the option of recalling only a certain number of laid-off employees they would want to rehire based on employees' job performance. That option had been changed after Governor Gavin Newsome signed into law - Senate Bill 93, which went into effect on April 16th, 2021. The California Senate Bill No. 93 (SB 93) According to SB 93, companies in specific industries, mainly the hospitality industry, have the obligation to provide job opportunities in written form to qualified employees being laid off due to COVI

Want to win in future competitions? Invest in data-driven decisions now

Speaking of the permanent changes in the hospitality industry, many people will probably agree that demands for “bleisure”/“work-from-anywhere” travel and contactless self-service will continue to grow in the near future. Not everyone, however, realizes that data-driven decisions will become a key driver for growth in the industry, which has already affected how we do business now.   Automatic service enables businesses to capture more operational and consumer data for business decisions   One advantage of using automatic service comes from its ability to spontaneously capture and store real-time operational and consumer data for additional analysis. In the old-time when businesses still relied on workers to serve customers, operational data were collected usually through careful book-keeping, documentations, and observations; consumer data through market research were often limited to their perceptions, behavioral intentions, or past experience.     Now that automatic service is provi