Skip to main content

Haven't Got a Presence on YouTube yet?

Image
By
YouTube teams up with Hollywood. Soon, people can watch pay-per-view movies on YouTube for as little as $5. What does this mean to business? Well, if your company does not have a presence on YouTube by now, it is time to put it on the to-do-list. In this blog, I have said enough about the important impact of Facebook and Twitter on hospitality business. As to YouTube, another important platform of social media, I suggest the following tactics to promote business and a company’s brand:

• Be authentic --- I believe this is what social media is about.
• Be short --- please don’t put anything over 5 minutes.
• Be fun --- nobody wants to waste time on something bored.
• Be informative --- please think of what viewers can “take away” when they finish the video.
• Be cohesive --- please communicate with consistent messages about a brand, no matter what social media website is used.
• Make continuous efforts --- consider posting a series of short videos with the same “theme” periodically.
• Link the messages or videos that are posted in different social media websites together by “cross-referring” the content of those messages or videos.

Another piece of information shared in this ABCNews video is about Oxford Dictionary, which is planning to “say good-bye” to paper and only publish the dictionary online. The way how people communicate and learn has changed significantly. Information posted online, which seemed less professional or authority in the past, will soon become the norm of publications. What do you think?
Labels:

Comments

  1. Linchi KwokSeptember 9, 2010 at 11:08 AM

    YouTube also launches Vacationer travel channel http://t.co/LALKSKP

    ReplyDelete

Post a Comment

Popular posts from this blog

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

By
Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P
28 comments
Read more

Where Coffee Meets Culture: My Experience with Orientation, Socialization, and Culture at Dutch Bros (by Karina Martinez)

By
When people think of Dutch Bros, they usually picture colorful drinks, loud music, free stickers, and baristas so friendly they’ll jump in the car with you.  As someone who has had the opportunity to work for Dutch Bros, I can say that the energy customers feel isn’t an act; it is the result of intentional and effective HR practices that are focused on orientation, socialization, and culture. From your very first day, you experience how these practices shape the entire Dutch experience.  Orientation, Socialization, Culture   In HR management, orientation is the introduction of the role and company to new hires. This is intended to help them feel welcomed and informed. Socialization goes beyond the initial training process; it’s how new hires grasp the organization’s values, behaviors, and traditions over time. Together, these fun...
5 comments
Read more

Average/Below-Average Looking People Can Earn as Much as the Attractive Ones

By
Research has shown that attractive people can not only charm interviewers (and thus get hired easier), they are also more likely to earn more as compared to those with average or below-average looks. Accordingly to a Wall Street Journal report , attractive people can earn 3% - 4% more than a person with below-average look. If such difference adds up over a person’s lifetime, an attractive person can earn up to $230,000 more than an ugly worker; even an average-looking person can make $140,000 more. Another relevant Wall Street Journal report also suggests that workers who exercise regularly can earn 9% more than those who do not. If that is the fact (I believe it is), is it legal? Can employers do that? Linchi Kwok and Otto @SyracuseU Career Fair To my knowledge, no law or regulation under EEOC (Equal Employment Opportunity Commission) considers a person’s look as a protective class. It is true that people in general have an idea of what kind of person they feel attract...
33 comments
Read more