One may assume that attendees at the International Council on Hotel, Restaurant, and Institutional Education (I-CHRIE) Annual Conference and Marketplace would always experience the best of the best in the hospitality industry because this is the event for hospitality professionals and educators. Unfortunately, it is not necessary the case. Last week, I have shared with you my experience in the conference hotel (Hilton Caribe, San Juan Puerto Rico) and discussed the issues of guest service and satisfaction. Today, I would like share an event management lesson from this conference.
Speaking of the overall experience with Carbie Hilton San Juan, I wonder why Hilton did not utilize the I-CHRIE Conference as a show-case event to the hospitality professionals and educators. Many people understand the importance of word-of-mouth marketing, and every I-CHRIE member can reach hundreds and thousands of hospitality professionals in their network. Will this be another lesson a hotel can learn from this year’s I-CHRIE Conference?
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