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Are You Ready for College Recruiting? (Part II)

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Yesterday, I shared Kevin Wheeler’s tips for corporate recruiters in college recruiting. Today, I would like to visit with you about what a faculty or staff member in a university can do to enhance students’ and corporate recruiters’ college recruiting experience.
1. Research a company and be aware of a company’s updates in the industry. I see companies as business partners. I want to know how “well” my partners are doing before I recommend them to my students.
2. Spend time on building a trustful relationship with corporate recruiters. This means staying in touch with them with e-mails or on the phone, as well as visiting them in conferences or during field trips. Recruiters represent a company in the college recruiting process. They keep me posted with the company’s needs and future directions. Most of all, I can find out a company’s organizational culture from its recruiters.
3. Spend time with students and get to know their real needs. Understanding what the recruiters are looking for is not enough. I also want to know my students before I can give them any career advices. Hopefully, I can bring a solution that meets both recruiters’ and students’ needs.
4. Invite corporate recruiters to get involved in the academic program, to speak in classes, and to attend functions or events on campus. Bringing recruiters to campus enhances a company’s visibility among students and allows recruiters and students to know each other better.
5. Ask recruiters to share their work experience and career advices with students. Recruiting is more than just a one-time presentation or career fair. Students want to know about their future employers from a variety of perspectives.
6. Provide feedback to recruiters and tell them what tactics works and what tactics don’t.
7. Inform students the industry expectations and give them career advices according to recruiters’ expectations.
8. Connect with recruiters and students on Facebook, Twitter, and LinkedIn. Companies can build employment brands in social media. So can students and an academic program. A professor or staff member need to connect recruiters and students and keep everyone engaged in ongoing conversations.

If you are a corporate recruiter or a college student, how can a university career center better assist you in college recruiting? If you are a college professor or a staff member, what do you want to add to this list?

Tomorrow, I will share some tips for college students in college recruiting.

References:
Picture of SUNY ESF Career Fair was downloaded from http://tinyurl.com/linchikwok08172010P
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