The Hotlist: A Useful Tool for Partygoers and Event Planners

I would like to share an up-and-coming entrepreneurship idea (a Fox News video) with you --- The Hotlist, a project that just received a $1 million fund from NYU. The Hotlist provides a service, with which users can discover where their friends are going out or where the “hot” place or party is. Users can sign in by allowing The Hotlist to access their Facebook accounts or using The Hotlist’s iPhone or Android apps.

The Hotlist could be very useful for partygoers. In my opinions, The Hotlist can also become one of those most-have tools for event planners. With The Hotlist, event planner can “spy” what and how their competitors are doing and probably track the traffic of different events. They may also be able to provide on-the-spot updates to attract more traffic to the event.

What strategies are effective in attracting more traffic to an on-going event? What potentials do you think The Hotlist have?

References:
The picture was downloaded from the official website of The Hotlist.

Disclaimer: I do not know anyone working at The Hotlist and have no relationship with the company when writing this post.

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