Not everyone is wine savvy or knows which bottle to order or purchase. Thanks to technology, buying wine these days is much easier than before. This ABC News video shows how customers may use iPad to order wine in a restaurant. An “electronic wine list” allows customers to search wine by type, region, price, and more. They can also navigate the Internet for reviews with a fingertip, which is described in this video as “wine course in a minute.” Furthermore, if a customer likes a bottle, s/he may take a picture and use an iPhone app to find a nearby place where s/he can purchase the same bottle for the best price.
By making it easier for customers to make a purchasing decision, restaurants hope to increase the bottom line. If you are interested in reading relevant discussion, please also check out the posts of MenuPad and e-menu in this blog.
By making it easier for customers to make a purchasing decision, restaurants hope to increase the bottom line. If you are interested in reading relevant discussion, please also check out the posts of MenuPad and e-menu in this blog.
Restaurants can capitalize on this trend of using iPhones and apps for wine purchases by suggesting food pairings. Some foods enhance the flavor of the wine, creating a unique and enjoyable wine experience for the customer. If restaurants emphasize food and wine pairings, they can significantly increase their overall profit. In addition, customers can view the food and wine menu as a part of the restaurant’s customer service segment. This can translate into an increase in customer loyalty and repeat customers. It is cheaper for a company to serve repeat customers versus new customers. As a result, technology and wine applications can significantly contribute to present and future sales for a company.
ReplyDeleteI think this idea is a great idea because it advances the hospitality management industry to a higher level. In my opinion, I think it gives people an easier way to pick a wine without having to think so much during dinner. You are also right on point about how not too many people know what wine to drink that would be compatible with their meal of choice. I think when I grow older, and I begin to drink wine, it would give me a great headache to figure out what to pick out of the menu from the restaurant. This application will help benefit the restaurant and the customers because it gives them a personal feel when they ask for a wine list. It is almost amazing as to how the US can produce over 25,000 variety of wine in a year.
ReplyDeleteMany iphone applications all have to do with the restaurant industry and I think it is because our industry has grown so big, many people want to learn and taste the great food that can be made. The applications can help them pinpoint certain restaurants that they have never even heard of. The restaurant industry is growing and has yet to achieve more !
A follow-up update: The Birth of the iRestaurant @IncMagazine http://www.inc.com/articles/201108/the-birth-of-the-ipad-only-restaurant.html?utm_source=running-a-business&utm_medium=email&utm_campaign=incid38442week33
ReplyDeleteLinchi Kwok