Skip to main content

An SU Alumna’s Career Path and Work on Social Media

Image
By
Deanna Govoni, an SU alumna and the Social Media Marketing Manager at Cisco, spoke on campus yesterday. It was a great presentation, and I would love to share some of the highlights.

In regards to career management, 
  • Internship is really important for college students. Deanna developed more skills and found what she really likes to do from her internship experience.  
  • It is fine to “shop around” before committing to a job. I agree. Because companies and organizations have distinguished cultures, the key for a person’s long term success is to find the “best fit” organization to work for.
In regards to social media,
  • “Social networking” = “building relationships.” Larger network means more opportunities. 
  • Video is important in communications. Deanna has found that viewership jumps 75% for the content with video on Cisco’s blog. Employees in Cisco are also encouraged to communicate with short videos other than e-mails and/or memos.  
  • Blog becomes the information hub under Cisco’s social media marketing strategy.  
  • ROI (return on investment) of using social media is difficult to measure. However, a 2009 study found an increase of 18% in revenues for those Fortune 500 companies that were most actively engaged in social media and a decrease of 6% in revenues for those who were not active on social media.  
  • Deanna has found that recognition is really important in engaging social media users.  
  • 20/80 rule in social media: 20% information is about personal life and 80% about business. I can see the importance of posting 20% personal information on social media because it helps us, as active social media professionals, make personal connections within our social networks. For example, a professional may use blog, Twitter, and Facebook for business, but at the same, it is the personal updates that make him/her a “real” human being.  
  • Gaining buy-ins from the executives is crucial in adopting a social media strategy --- actually, buy-ins is crucial in every business decision.  
  • I really like Cisco’s “Reverse Mentoring” program, in which millennial employees meet with top executives and inform the decision makers what is “hot” and “trendy” out there.
If you attended Deanna’s presentation yesterday, what are your thoughts about her speech? If you work in the field of social media, what important practices would you like to share with us?

In the end, I would like to conclude today’s discussion with a video about how to lose a job even before starting it --- a real story shared by Deanna. Enjoy!

 
 
References:
Picture of Deanna Govoni is downloaded from SU’s website via http://www.syr.edu/alumni/
The YouTube video was downloaded via http://youtu.be/5eF-wb9LTxc
Labels:

Comments

  1. Arun KumarAugust 16, 2011 at 2:52 AM

    wow nice blog and i like this article YouTube is the video-sharing site that almost everyone has seen. The videos are shared online, the key words are added so that people can search for these terms or the Socialkik title.

    ReplyDelete

Post a Comment

Popular posts from this blog

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

By
Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P
28 comments
Read more

Where Coffee Meets Culture: My Experience with Orientation, Socialization, and Culture at Dutch Bros (by Karina Martinez)

By
When people think of Dutch Bros, they usually picture colorful drinks, loud music, free stickers, and baristas so friendly they’ll jump in the car with you.  As someone who has had the opportunity to work for Dutch Bros, I can say that the energy customers feel isn’t an act; it is the result of intentional and effective HR practices that are focused on orientation, socialization, and culture. From your very first day, you experience how these practices shape the entire Dutch experience.  Orientation, Socialization, Culture   In HR management, orientation is the introduction of the role and company to new hires. This is intended to help them feel welcomed and informed. Socialization goes beyond the initial training process; it’s how new hires grasp the organization’s values, behaviors, and traditions over time. Together, these fun...
5 comments
Read more

Average/Below-Average Looking People Can Earn as Much as the Attractive Ones

By
Research has shown that attractive people can not only charm interviewers (and thus get hired easier), they are also more likely to earn more as compared to those with average or below-average looks. Accordingly to a Wall Street Journal report , attractive people can earn 3% - 4% more than a person with below-average look. If such difference adds up over a person’s lifetime, an attractive person can earn up to $230,000 more than an ugly worker; even an average-looking person can make $140,000 more. Another relevant Wall Street Journal report also suggests that workers who exercise regularly can earn 9% more than those who do not. If that is the fact (I believe it is), is it legal? Can employers do that? Linchi Kwok and Otto @SyracuseU Career Fair To my knowledge, no law or regulation under EEOC (Equal Employment Opportunity Commission) considers a person’s look as a protective class. It is true that people in general have an idea of what kind of person they feel attract...
33 comments
Read more